To celebrate the 5th anniversary of Pop In The City, Geneva will be hosting the first unisex edition of the urban adventure race on 7th October 2017. Traditionally, this race has been exclusively for women, but with popularity growing at an exponential rate, event organisers couldn't resist inviting men to join in the fun as well!

Having been voted against Lisbon and Toulouse in by previous 'Pop In' participants, Europe's leading city break destination is set to offer a fantastic location for this special edition of the urban adventure race. Participants will have to complete a range of Genevan inspired challenges dotted around the city which guarantees to push people to their limits, whilst creating an exciting and rewarding experience. Challenges will include mastering the workings of a clock, rafting along the Rhone and negotiating peace at the UN.

To celebrate this, Geneva Tourism is offering one lucky couple the chance to win tickets for this unique event, by entering a social media competition on their Facebook page from June 26th to June 28th. Geneva is also hosting a women only sold-out Pop In The City event in September. 

Participants wanting to relax to max after their big race day can take advantage of the Wellness Package which includes a stay in one of Geneva's finest hotels (inclusive of breakfast and city taxes), a massage and free public transport with the Geneva Transport Card, all from CHF 224.

Maybe it would be good to advertise the Popin package? Here you go:

https://www.geneve.com/en/special-offer/special-offer-pop-in-geneva-2-mixed-edition-TDS00020011247408264/

For more information on Geneva and what this destination has to offer, please visit: https://www.geneve.com/en/
https://www.geneve.com/en/see-do/pop-in-geneve/ To register and find out more on Pop In the City, please visit: www.popinthecity.com/?p=24356

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About the Geneva Tourism & Conventions Foundation:

Geneva Tourism has as its mission to promote Geneva as a dynamic tourist destination for business and leisure travellers, to welcome and inform visitors, and to organise tourism events. For more information, visit www.geneve.com #VisitGeneva

About Pop In the City:

Pop In the City is an urban adventure race hosted by European cities. The race is unique in Europe and traditionally is only for women. The event reflects two great trends in tourism: the “city-break”, an urban gateway for the time of a weekend which has grown considerably with the arrival of low-cost travel and “experiential tourism”, the search of authenticity and local experiences for the duration of a trip.

For media, please contact:

Lucie Gerber - PR & Media Relations Manager

lucie.gerber@geneve.com

T: +41 22 909 70 81

For additional information, please contact:

Harriet Shearer/Charlie Hirst

The Communication Group plc

chirst@thecommunicationgroup.co.uk

T: 020 7630 1411