This summer, Portugal's leading lifestyle destination, Pine Cliffs, a Luxury Collection Resort, will complete its epic 18 month, €50 million #PineCliffsJourney - heralding the reawakening of the Algarve as a serious contemporary luxury destination for sophisticated, discerning travellers. The major phased development, which commenced in November 2014, has utterly transformed the hotel at the resort's heart, whilst simultaneously creating 76 brand new luxury seafront-chic apartments. Featuring all-new accommodation, enhanced and extended dining options, and a brand new, 1000m2 Serenity Spa, the fully renovated Pine Cliffs Hotel, a Luxury Collection Resort and its new addition the Pine Cliffs Ocean Suites, a Luxury Collection Resort will be unveiled in June 2016 in time for the summer season.

After building a distinguished heritage and reputation during its previous incarnation as the Sheraton Algarve, a Luxury Collection Hotel, the new Pine Cliffs Hotel, a Luxury Collection Resort, has been comprehensively and lovingly renovated. All 217 guest rooms and suites, public areas and facilities have been completely restyled, with fresh, understated luxury interiors by London's Lynne Hunt embracing a contemporary style while drawing inspiration from the hotel's Portuguese heritage. Characteristic, historic features such as the hotel's cherished hand-painted tile headboards - hand-made and fired in the now-cold kilns of the Fábrica de Cerâmica Constância - have been retained as a recurrent design theme, emblematic of the hotel's authentically Algarvean aesthetic.

Complete with signature amenities such as custom-blended toiletries and elevated services befitting a Luxury Collection property - including a dedicated kid's concierge - the hotel's accommodation options now comprise 121 Premium Deluxe Rooms; 63 Premium Grand Deluxe Rooms; 11 Premium Junior Suites; 21 Premium Duplex Suites; and the palatial Neptuno Suite, offering the ultimate in opulent style and comfort.

The hotel's restaurants and bars have also been reinvented. Existing outlets such as Jardim Colonial and Portulano have benefitted from a full physical and conceptual overhaul, and will also be complimented by a new healthy restaurant. Later this year, the resort will unveil two brand new culinary destinations including the Corda Square market restaurant and Portofino, serving fine Italian cuisine.

One of the most extraordinary and alluring additions will be Pine Cliffs' highly anticipated new state-of-the-art Serenity Spa – an unrivalled 1000m2 haven of inspired indigenous wellness experiences that will finally place Portugal on the radar of savvy spa-goers.

Alongside the hotel, in a priceless location overlooking the spectacular rose-gold sandstone cliffs of Albufeira, the exquisite new Pine Cliffs Ocean Suites represent the pinnacle of Portuguese seafront-chic living. The new development comprises 76 luxury apartments available in one-, two- and three-bedroom configurations; a fine Italian restaurant; a boutique shopping area with luxury retail outlets; a separate dedicated entrance and reception; and secure underground parking facilities. Guests staying in the Ocean Suites also enjoy access to all of the resort's wider facilities.

One of Europe's leading and most celebrated luxury and family resorts, Pine Cliffs Resort enjoys a spectacular, unrivalled location on the Algarve coastline in southern Portugal. Pine Cliffs Hotel, Pine Cliffs Ocean Suites and the family-friendly Pine Cliffs Residences are managed by Starwood Hotels & Resorts under The Luxury Collection brand - a unique portfolio of over 75 hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. Pine Cliffs Resort is a fully integrated lifestyle destination offering a wide range of accommodation and world class family facilities, including the biggest kids club in the region, Porto Pirata. The resort also boasts exceptional leisure and sports facilities, including the Annabel Croft Tennis Academy; a beautiful nine-hole clifftop golf course with its famous signature hole, the par-3 “Devil's Parlour”; swimming pools and water sports; 11 different restaurants and bars; the Pine Cliffs Goes Active health & fitness club; and numerous boutiques and shops.

Prices for the new Pine Cliffs Hotel start from GB£200 per person per night, based on two sharing a Premium Deluxe Room including breakfast. Prices for the new Pine Cliffs Ocean Suites start from GB£300 per person per night, based on two sharing a one-bedroom Ocean Suite including breakfast. To follow the latest progress of the #PineCliffsJourney, please visit http://pinecliffsjourney.com. For further information please visit www.luxurycollection.com/pinecliffshotel or www.luxurycollection.com/pinecliffsoceansuites.

To discuss feature ideas or press trip opportunities, please contact Zoe Slater or Nat Frogley.

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Notes to Editors:

About Pine Cliffs Resort

Pine Cliffs Resort is owned by United Investment Portugal (UIP), part of the IFA Hotels & Resorts consortium based in Dubai. The Sheraton Algarve and the Pine Cliffs Residence properties within the Pine Cliffs Resort are both managed by Starwood Hotels & Resorts Worldwide, under The Luxury Collection brand.

One of Europe's leading integrated luxury and family resorts, Pine Cliffs Resort has won numerous accolades since opening in 1992, including the Portugal's Leading Family Resort award six times in the World Travel Awards and appearing twice on Condé Nast Traveller's 'Gold List'.

Pine Cliffs Resort offers extensive investment opportunities via its holiday ownership options and selection of luxury freehold properties, three of which include a guaranteed annual rental return of 5% net within the first 5 years: Pine Cliffs Ocean Suites, Pine Cliffs Suites & Pine Cliffs Residences.

The resort also offers extensive leisure facilities including a nine-hole golf course and the Annabel Croft Tennis Academy; 12 diverse restaurants and bars; the Porto Pirata Children's Village; the 'Pine Cliffs Goes Active' health & fitness club; Experience Wellness and Beauty Centre; and numerous shops and boutiques.

About The Luxury Collection Hotels & Resorts

The Luxury Collection ® is an ensemble of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. Originating in 1906 under the CIGA brand, today The Luxury Collection brand includes more than 75 of the world's finest hotels and resorts in more than 30 countries.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership with Design Hotels™. The Company also boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitter and Instagram and facebook.com/Starwood.

For further press information please contact:

Zoe Slater (zoe@bacall.net) or Nat Frogley (nat@bacall.net)

Bacall Associates  

Tel: 08704 288 401

Web: www.bacallassociates.co.uk