05 Feb 2016
Philadelphia Specialist Badge Introduced at SATTE 2016
New Delhi – The Philadelphia Convention & Visitors Bureau (PHLCVB) today launched the Philadelphia Specialist Badge, a bespoke training module for travel agents as part of Brand USA's USA Discovery Program, at SATTE 2016.
With information on Philadelphia's dining, nightlife, accommodation, tax-free shopping, unique historical attractions and ease of access, the badge is an educational tool for travel agents to learn everything they need to know on the destination and become accredited Philadelphia specialists.
Brian Said, Executive Director of Tourism, Philadelphia Convention & Visitors Bureau said, “We are thrilled to launch the Philadelphia Specialist Badge for our travel trade partners in India. This is a unique platform for travel agents to learn more about our beautiful city so they can sell Philadelphia more effectively to their customers”.
Sunil Puri, Executive Director Sartha Global Marketing representing PHLCVB in India said, “The USA Discovery Program allows agents to develop expertise on a variety of themed aspects on travel to the U.S. An agent becomes a USA Specialist by completing a US destination module and receiving an official badge as recognition of their expertise on that destination. With Philadelphia recently being honored as the first and only World Heritage City in the United States, there is no better time than this to highlight this wonderful destination”.
The USA Discovery Program is an online training program for educating travel agents on the diverse offerings of the United States of America.
To be a Philadelphia specialist, go to www.usadiscoveryprogram.in.
Agents who complete the Philadelphia Specialist badge can also participate in a contest, jointly organized in partnership with British Airways, to win prizes ranging from cash vouchers to a trip for two to Philadelphia.
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Media Contact:
Sunil Puri
Philadelphia Convention & Visitors Bureau
91 -11-49210004
About Philadelphia Convention & Visitors Bureau
The Philadelphia Convention & Visitors Bureau (PHLCVB), www.discoverPHL.com, a private non-profit membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia globally, and the primary sales and marketing agency for the expanded Pennsylvania Convention Center. The PHLCVB competes with its counterparts worldwide for convention and tourism business. The organization has divisions dedicated to the multicultural, sports, and life sciences markets.
The PHLCVB incorporates the short code PHL, an open source graphic identifier for the City of Philadelphia into the Convention & Visitors Bureau brand identity. The graphic identifier and other assets for use by public, private and non-profit organizations can be found at www.PHLpartners.com.
