13 Feb 2014
Philadelphia, February 12, 2014…Embracing Philadelphia's rich legacy of African American history and culture, the Multicultural Affairs Congress (MAC), a division of the Philadelphia Convention & Visitors Bureau (PHLCVB), has created the video, “Here for the Making: PHL & The African American Experience” as part of the PHLCVB's new marketing campaign. The video highlights the city's African-American landmarks, attractions and organizations, with the purpose of attracting those who want a multicultural experience.
With original poetry by Philadelphia spoken word artist Nina 'Lyrispect' Ball serving as the video's narrative, “Here for the Making” boasts such national landmarks as President's House, the African American Museum in Philadelphia, and Mother Bethel AME Church, along with such city staples as Gamble and Huff's Philadelphia International Records, Ms. Tootsie's Restaurant Bar Lounge, and the annual Odunde Festival. By illustrating Philadelphia's ample cultural offerings, the video will aid in attracting a diverse audience to the city.The African-American attractions and organizations highlighted in “Here for the Making” are the heart of Philadelphia's multicultural hospitality and tourism industry, which generated more than $1.5 billion over the last 26 years. The video will be used by PHLCVB's sales team as a marketing tool for attracting more multicultural conventions, conferences, meetings and trade shows and by the featured attractions themselves in their marketing efforts.
The “Here for the Making” video is an extension of the PHLCVB's newly launched “PHL: Here for the Making” campaign, a collaborative effort of the Philadelphia Convention & Visitors Bureau (PHLCVB), the Greater Philadelphia Chamber of Commerce, the Philadelphia Industrial Development Corporation (PIDC) and Select Greater Philadelphia to position Philadelphia as a city of makers and the nation's original start-up city.
The campaign and video both highlight the idea that Philadelphia offers a rich canvas upon which anyone can pursue their own goals and dreams, whatever their culture or background. Showcasing Philadelphia's African American historical sites and attractions, the video celebrates multicultural makers creating a climate of freedom, equality, and self-expression while proving that making history is an ongoing process.
“In a city that boasts significant historical and cultural African-American landmarks, the role of the Multicultural Affairs Congress is to increase Philadelphia's share of the multicultural meetings and conventions market,” said Nicole Johnson Reece, MAC Executive Director. “With “Here for the Making,” we are able to further assist our sales team as they bring even more multicultural business to the city. When the question of 'Why Philadelphia?' arises, we can offer a visual experience that shows meeting planners and convention attendees, better than we can tell them!”
Produced by advertising and interactive firm Mighty Engine, with support from Visit Philadelphia, “Here for the Making: PHL & The African American Experience” can be viewed on MAC's Youtube channel: www.youtube.com/PHLdiversity
For more information on the Multicultural Affairs Congress, visit www.discoverphl.com/phldiversity, follow @PHLDiversity on Twitter and 'like' www.facebook.com/PHLDiversity on Facebook.
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The Philadelphia Multicultural Affairs Congress (PHL Diversity), a division of the Philadelphia Convention & Visitors Bureau (PHLCVB), was formed in 1987 as the first multicultural division of a Convention & Visitors Bureau in the nation. MAC maximizes opportunities for the region by promoting Philadelphia as an ethnically diverse visitor destination, encouraging multicultural business and social responsibility that contributes to and benefits from the varying multicultural communities that enhance our region's hospitality and tourism industry.For more information, log on to www.phldiversity.com
Contact:
Megan R. Smith
Brownstone PR
215.410.9879
megan@brownstonepr.com
