Perisher Blue is Australia�s Biggest Ski resort and thanks to a number of high profile sponsors the Resort has been able to remain exceptionally competitive in the tourism industry and improve on their successes year after year.

Perisher Blue is proud to be associated with the following sponsor companies; Land Rover, Milo, Kit Kat, Nikon, Hasbro, Skimax, Playstation, Camera House, Skins, Carlton United Breweries, Coca Cola, Columbia Clothing, Legends, Konica, and Kesab (Keep Australia Beautiful campaign).

Through their sponsorship these companies have assisted in enabling Perisher Blue to purchase equipment and other state of the art resources to offer a safe and enjoyable holiday environment for guests.

�Each of our sponsors are highly valued. Without their support, Perisher Blue Ski Resort would not be where it is today. Our sponsors allow us to be a market leader in the ski resort industry.� Said Neil Thew, Manager Public Relations and Business Development.

�We see our strategic alliance with sponsors as a win/win situation, they are able to promote their products to our guests and reap the benefits of this activity, while Perisher Blue Ski Resort is able to benefit through the ability to enhance the experience our guest�s visit.� Said Mr. Thew

An example of visitors benefiting from Resort sponsorship is from Nikon and Camera House. Both these companies undertake in-Resort promotions whereby guests are offered great deals on cameras and photography. Furthermore, guests are able to download holiday snaps taken by promotions staff from the Perisher Blue, Nikon and Camera House web-sites.

The mutual benefit scenario from sponsorships extends to Resort staff as well. Sponsorship from Play Station, Land Rover, Milo and Kit Kat, assist Perisher Blue in providing staff uniforms. In turn for highly visible sponsor logo identification on uniforms, staff are protected with quality work clothing.

Sponsor support also allows the introduction of new teaching tools that assist in enhancing the learning experience and enjoyment of children and adult guests in the resort, such as the Milo Junior Ski Kids and Kit Kat Race Department programs.

The benefits of sponsorship do not stop there, sponsorship also helps to reduce price rises due to the ever increasing costs, wages spiral and insurance premiums. If it were not for sponsor involvement, a greater percentage of these costs, would need to be passed on to resort guests.

Representation of sponsors is highly visible throughout the four resort areas. Sponsorship signage can be seen on key, trail, lift and safety boards, plus during the season, eye catching snow sculptures are designed to promote various sponsors.

Perisher Blue looks forward to a long relationship with all its sponsors, continuing on the successful partnership in striving to make the resort the best it can possibly be.

For further information please contact Neil Thew: 02 6459 4526