14 October 2019, Singapore – Pan Pacific Hotels Group launches two global Instagram contests for its brands: Pan Pacific #FindYourBalance and PARKROYAL #EveryDayisPARKROYAL Day. The contests underline authenticity as they leverage user-generated content to showcase guests' experiences of the brands while staying or dining at the properties.

Participants of both contests can win attractive prizes including a 10-night stay at any three PARKROYAL destinations, and weekly giveaways of a two-night stay at any Pan Pacific destination. To drive engagement, the most-voted entry for Pan Pacific will also win a four-night stay in any destination – spanning Singapore, Beijing, Melbourne, and Canada.

#EveryDayIsPARKROYALDay

#EveryDayIsPARKROYALDay runs from 14 October to 10 November 2019. Daily updates related to the PARKROYAL brand will be posted on the brand's Instagram page @PARKROYALHotels to spark curiosity and inspiration for submissions to the contest.

PARKROYAL Hotels & Resorts, a rapidly growing brand with more than 20 hotels, resorts and serviced suites across the Asia-Pacific region, celebrates people and the joy in real connections. At PARKROYAL, you can find warm and inclusive people who have a passion for the well-being of others, and who exist to bring out the best of their guests and one another.

Participants stand to win the grand prize of a 10-night stay at any three PARKROYAL destinations by simply following @PARKROYALHotels on Instagram and leaving a comment on their favourite posts. The winner will be announced live on 11 November via Instagram Stories featuring a custom-made ball pit with all our followers' Instagram handles printed on them to celebrate our moments of joy together.  

#FindYourBalance

#FindYourBalance starts after #EveryDayIsPARKROYALDay, and runs from 4 November to 3 December 2019. Participants are invited to share images that tell us what “balance” means to them by following @PanPacificHotels and using the hashtags #FindYourBalance and #ShareYourMoments in their posts.

A series of original and inspiring photos of guests finding their balance at work or at play across Pan Pacific's global portfolio of more than 20 hotels and serviced suites will be shared on @PanPacificHotels to get ideas flowing.

Each week, our panel of judges will select one winning entry. The winner will receive a two-night stay at a Pan Pacific destination of their choice. Plus, all entries will be uploaded to a microsite (contest.panpacific.com) for public voting. The entry that receives the most votes wins a four-night stay at any Pan Pacific destination of their choice. Voters too, stand to win a two-night stay at their selected destination.

Pan Pacific Hotels Group's Chief Sales & Marketing Officer, Ms Cinn Tan, says, “At Pan Pacific or PARKROYAL, guests can depend on us to deliver sincere service that comes from the heart. Each guest's experience is unique to them, yet they represent moments of joy and connection that collectively make up the PARKROYAL experience. With Pan Pacific, our guests capture snippets of how travel can be uncomplicated in everyday experiences as they leave it to our associates to take care of them in all areas. There's no better way to bring our brands to life than through our guests' personal stories and we're excited about how these contests on Instagram will pan out!”

 -ENDS-