Palma 365, the tourism board for the capital of the Balearic Islands, Palma, has recently launched an initiative designed to raise awareness of emblematic shops in the city with the aim of helping tourists discover the authentic side of Palma and diffuse tourism across the city.  

The project is a catalogue that includes details of the emblematic shops in Palma that showcase traditional Mallorcan trades such as ceramics, glass-making and shoe-making.

The initiative was introduced as part of Palma 365's tourism strategy to develop a sustainable year-round tourism model focused on key themes such as culture, shopping and art, which benefits local communities.

It is expected that the scheme will help diffuse tourism across the city during peak season and raise awareness of Palma's lesser-known tourist attractions, promoting Palma's cultural and historical heritage.

In order to be included in the catalogue, and to qualify from tax benefits that are part of the scheme, shops must comply with at least one of the following three pre-requisites:

• The shops must have opened before 1943, or more than 75 years ago
• The shops must showcase traditional trades of the Balearic Islands
• The shops must be housed in a heritage building

Pedro Homar, general director of Fundació Turismo Palma 365 comments:

“At Palma 365, we are committed to offering tourists the best experience possible when visiting Palma. It is important to us that we showcase the rich culture and history of the city, which is largely portrayed by the traditional shops and local trades. As such, we will continue to work with our suppliers to preserve these elements of cultural heritage and to encourage tourists to visit them when travelling to Palma.” 

The catalogue will be available online from June 2018.

For more information on Palma as a visitor destination, please visit www.visitpalma.com/en or follow @PassionforPalma.

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