Testament to the growing popularity of Palm Springs as a tourist destination, the Palm Springs Bureau of Tourism and the Palm Springs Convention Center have redesigned www.VisitPalmSprings.com, www.VisitGayPalmSprings.com and www.PalmSpringsCC.com to showcase and support the brand messaging of this Californian city being "Like no place else".

These three data-driven websites provide visitors a content rich user experience, automated social media engagement and real-time access through multiple web-based platforms. A series of interactive tools feature the latest web technologies to inspire visitors to plan and book their ideal escape to Palm Springs. 

The new layout and improved navigation, combined with the site's guest reviews, provide travellers with the quickest, simplest and most secure way of finding a private holiday and once again raises the standards in this fast-growing sector of the travel market.

Key features for the Palm Springs official visitor websites include:

• "My Palm Springs" trip planner to build personalised itineraries
• Dedicated section to support travel professionals
• Translator tool featuring over 70 language options
• Integration of social media tools - Facebook, Twitter, Pinterest and
• Interactive Google maps with city districts, nearby attractions and directions from major cities
• Informative TripAdvisor and Yelp reviews
• Easy to find travel articles and blog posting feeds to relevant web pages
• Simple reservation tool for hotels, vacation home rentals, attractions and tours
• Easy navigation to events, e-newsletters, visitor guides, featured partners and social media channels

Palm Springs' official visitor websites have received over 1.7 million visits, an 80% increase in site traffic during the past two years. Over 700 Palm Springs businesses are listed in the Stay, Play, Shop and Dine sections including photos, deals, location and contact information. 

The Palm Springs Bureau of Tourism and Palm Springs Convention Center are managed by SMG, a management company with over 230 facilities worldwide. The Palm Springs Bureau of Tourism is the official destination marketing organisation for the City of Palm Springs.

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About Palm Springs:

One hundred miles east of Los Angeles, Palm Springs is a desert playground with year-round sunshine, blue skies and stunning natural beauty. Nestled beneath California's San Jacinto Mountains, the city is famed for its Hollywood legacy, Native American heritage and huge collection of mid-century modern architecture. The desert oasis boasts a wealth of adventurous hiking trails and historical canyon tours, as well as chic boutiques, world-renowned golf courses and unique experiences, including the chance to stay in the former homes of Marilyn Monroe and Elvis Presley. 

www.visitpalmsprings.com

About Palm Springs Bureau of Tourism:

The Palm Springs Bureau of Tourism is the city's official destination marketing organisation whose focus is to promote the city to consumers, the media, and domestic and international trade buyers, thus increasing visitor arrivals to the city, and increasing its exposure as a world-class year-round leisure destination. The Palm Springs Bureau of Tourism is operated and managed by SMG. 

For further information and regular updates on the city of Palm Springs, follow on Twitter, Facebook and the Palm Springs Bureau of Tourism's very own blog:

www.Twitter.com/PalmSpringsCA  
www.Facebook.com/VisitPalmSprings
www.VisitPalmSpringsBlog.com

Press Contact:

For media information and images, please contact Sarah Habicht at Hume Whitehead: sarah@humewhitehead.co.uk / 0845 498 9987.