Hume Whitehead Limited has been named as the new agency responsible for the PR and marketing for Palm Springs in the UK

Palm Spring Bureau of Tourism has appointed Hume Whitehead Limited to handle its public relations and marketing in the UK, effective from 1 May 2009. The agency will work closely with the Bureau of Tourism to increase UK visitor arrivals, raise awareness of Palm Springs as a world-class city and to align PR with current marketing and branding efforts.

One of Hume Whitehead�s key tasks will be to develop integrated and successful public relations campaigns to support the overall marketing objectives of The Palm Springs Bureau of Tourism and to maximise opportunities for the destination through the development of partnership marketing campaigns. To reinforce this, the Hume Whitehead team will use their profile and contacts to communicate these messages across the travel industry and media.

Mary Jo Ginther, Director of the Palm Springs Bureau of Tourism states: �We are delighted to announce the appointment of Hume Whitehead as our agency in the UK market. We are confident that with continued support from our valued partners in the UK, we will see strong growth to Palm Springs from this very important market.�

Part of Hume Whitehead�s remit will be to capitalise on their strong trade relationships to develop and expand new product for niche and mainstream programmes to Palm Springs and to improve trade awareness of the destination across the UK. As Director and co-founder of Hume Whitehead, Richard Hume, explains: �We are thrilled to have been chosen to promote such an exciting destination. Palm Springs� combination of stunning scenery, cosmopolitan style and wide range of activities has so much to offer the UK visitor and we can�t wait to work with the Bureau of Tourism on new initiatives to increase awareness and grow visitor arrivals from the UK market.�

In addition to promoting the city�s high quality shops, restaurants, hotels and entertainment, beautiful desert scenery and year round sunny climate, Hume Whitehead will target niche segments such as weddings and honeymoons, mid-century modern architecture, gay and lesbian, family and adventure.

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For further information on Palm Springs please contact:

� Richard Hume on 020 8334 8321 or email richard@humewhitehead.co.uk, or � Sue Whitehead on 020 8334 8325 or email sue@humewhitehead.co.uk

www.VisitPalmSprings.com