Adults-only premium properties being renovated, renamed TRS Hotels

Madrid, 21 June, 2017- Palladium Hotels & Resorts is rebranding its adults-only luxury resorts known as The Royal Suites by Palladium to TRS Hotels. The rebrand includes a fresh and elegant look on property as well as an updated marketing campaign & logo. TRS Hotels will become independent of Grand Palladium Hotels & Resorts while remaining true to the mission of offering the best adults-only luxury experience and personalised service at the current properties in the Dominican Republic and Mexico as well as the new Costa Mujeres property set to open in fall of 2018.

TRS Hotels' revamp will include an increase in staff and an in-depth training program along with upscale amenities like guestrooms with swim-up rooms, dinner-and-a-show-themed restaurants and world-class beach clubs to highlight this elevated concept. The evolved TRS Hotels brand is designed for those looking for the ultimate adults-only experience, customised service and attention from all levels of staff.

“As the adults-only market in the Caribbean and Mexico continues to grow and expand, Palladium Hotels & Resorts looks to differentiate itself by evolving its adults-only brand, TRS Hotels,” said Sergio Zertuche, Palladium Hotel Group's Chief Sales & Marketing Officer.

In addition to the rebranding, TRS Yucatan in Riviera Maya will be undergoing various upgrades and renovations from 1 July until 15 November. These upgrades include completely renovated guestrooms, swim-up rooms, additional exclusive à la carte restaurants, a new infinity pool, and integration of the entire room stock of the former Grand Palladium Riviera Resort & Spa along with a Signature Beach Club. TRS Turquesa in Punta Cana will also be undergoing changes with the addition of a signature Beach Club, which is scheduled to open by 1 December.

Along with attention to upscale amenities, luxury hospitality and desirable offerings like accommodating beach clubs, the redesigned brand boasts an ultimately guest-centred experience where every service is designed specifically to fulfil each individual guest's needs. As Palladium Hotels & Resorts continues to evolve, TRS Hotels drives to keep ultimate guest satisfaction at the forefront of this initiative.

TRS Yucatan and TRS Turquesa will begin their rebranding online in July featuring a simple and refined logo to represent the new and improved adults-only hideaways. On-property rebranding will be completed by late autumn 2017.

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About Palladium Hotels & Resorts

After recent renovations, there will be 12 Palladium Hotels & Resorts, including ten Grand Palladium Resorts & Spas and two The Royal Suites by Palladium, located in Mexico (Riviera Nayarit and Riviera Maya), the Dominican Republic (Punta Cana), Jamaica (Montego Bay), and Brazil (Bahia). Whether guests are whale watching in Riviera Nayarit or snorkelling in the shores of Punta Cana, Palladium Hotels & Resorts ensures a memorable holiday experience for all. Each of the properties offers a wide variety of restaurants, spa services, recreational facilities and age-specific kids' clubs. Palladium Hotels & Resorts is owned and managed by Palladium Hotel Group.

About Palladium Hotel Group:

Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 48 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates five brands: Palladium Hotels & Resorts‒with four sub brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels‒, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Ayre Hoteles, Only You Hotels, as well as licensed brand Hard Rock Hotels.

The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value.

Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). www.palladiumhotelgroup.com

Editorial Enquiries

Palladium Hotel Group is represented by Lotus. For more information, please contact Kate McWilliams or Georgina Oakley (phg@wearelotus.co.uk / 02079537470). @We_Are_Lotus