London, 28 April 2020. Palladium Hotel Group is joining the world of virtual travel with the launch of Palladium TV - a new television channel with exclusive programming to inspire travellers and enable them to continue to explore while they are at home.

This project, which was initially intended for the televisions of the group's 48 hotels, is now being made available online, completely free of charge and accessible in English from any device via Palladium Hotel Group's corporate YouTube channel and on the Palladium TV website.

Available for the next three months, Palladium TV will have a wide variety of audio-visual content focusing on life both inside and outside its hotels in the destinations where the group has properties. Through this launch, Palladium Hotel Group aims to accompany viewers in these times of staying at home and, in turn, bring them the experiences that the hotel group offers without having to leave their sofa.

All content can be enjoyed in traditional television mode, with live scheduled programming, or on demand to be enjoyed at any time. With this, Palladium Hotel Group hopes to make the current unprecedented situation more bearable and encourage viewers with a sense of being whisked away on their next holiday.

Iñaky Bau, Corporate Marketing Director of Palladium Hotel Group explains: “Thousands of people around the world have been forced to spend extended time at home and we have had to adapt and change our daily routines. On behalf of Palladium Hotel Group, what we want to achieve with Palladium TV is the provision of quality content that enables viewers to be inspired about their next holiday, experience unique wellbeing and leisure opportunities and learn a little bit more about the destinations where we have properties, including some of the unique experience we offer within our portfolio and stories from different people, places and cultures”.

Iñaky Bau adds: "Palladium TV was born as a result of analysing and learning about the behaviours and preferences of our followers and clients in order to offer them a relevant audio-visual content that helps them plan their future travels; improve their knowledge about destinations, local cultures, as well as having an intimate insight into the lives of some of the employees that work around the world at our hotels”.

Content for all audiences

From August onwards this new television channel will be available at the group's 48 hotels across six countries. The Palladium TV channel will be available directly on the television sets in every hotel room, and also, through a link on the Wi-Fi portal that works within the hotel venues.

The new television channel will have a wide and diverse content offering, suitable for all ages from children through to grandparents and seniors, those that travel as families, solo travellers, groups of friends or couples.

Programmes will highlight the essence of the destinations, as well as the local culture and gastronomy. For example, in “Palladium Globe Trotters", experts will showcase the corners, beaches and landscapes of Palladium Hotel Group's most iconic destinations, while "Documentary Series" will narrate the culture and history of these places through various documentaries with themes such as social responsibility, the environment, and local cultural themes such as mythology and folklore.

Younger audiences will also have their space on Palladium TV through "Palladium Kids" and "Palladium Teens". Both programmes will offer stories narrated by children about the services and facilities for little ones. In addition, guests can get to know the people who have been working for the company for several years in “Our Cast”, which tells the personal and professional stories of the Palladium Hotel Group team.

Palladium TV will have a total of eight different programmes featuring modern, dynamic and visually compelling content. There will even be a section for discussion in a social gathering format, where several guests will comment on everything they have seen and experienced while staying at the group's hotels.

Ultimately, Palladium TV is committed to today's traveller and will become a tool for viewers to be able to plan their travel experience and for hotel guests to be able to maximise their experience.

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About Palladium Hotel Group

Palladium Hotel Group is a Spanish hotel chain with fifty years of experience. The chain has 48 hotels and more than 14,000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Italy and Brazil, and operates 10 brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, BLESS Collection Hotels, Ayre Hoteles, Only YOU Hotels, as well as licensed brand Hard Rock Hotels in Ibiza and Tenerife. The Palladium Hotel Group hotels are characterised by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). www.palladiumhotelgroup.com

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