This week, TravMedia celebrated the second annual TravMedia Summit, a professional development seminar that brought together Asia's leading and most influential members of the tourism industry for a high impact program held at The Parisian Macao.

The half-day conference played host to an unrivalled line up of speakers that addressed thought-provoking topics and issues that impact the travel industry in this time of rapidly changing landscapes.

Nick Wayland, TravMedia's CEO and Founder, said: “Our aim in launching the TravMedia Summit in Asia was to create a platform to share ideas, learn from leaders and each other, and be inspired to improve communications within the travel industry.

We want to upskill the market by sharing the collective knowledge of our TravMedia industry leaders and the wider community.

We've worked hard to bring together the expert panel, with key speakers such as Barry Neild of CNN Travel, Tara Loader Wilkinson of Billionaire, Benoit Badufle of the Monaco Government Tourism Office and many others.”

The program featured a series of intensive sessions covering topics such as; the Changing Media Landscape, Metrics to Measuring Successful PR, Effective Pitch Tactics, Media Authenticity, Sustainable Tourism and much more.

Nicolette Mewing, TravMedia's Regional Director, said: “We learnt from last year's inaugural event that travel professionals value the opportunity to discuss and learn how to stay current as the tourism industry evolves, so our media panelists are enthusiastic to deliver insightful topics.”

The Summit was held at The Parisian Macao over a four-hour period, followed by an evening networking session Poolside at The Parisian Macao for delegates to come together and discuss the day's learnings and forge stronger relationships with like-minded industry professionals.

Delegate's key takeaways included; the importance of reader authenticity, how to promote sustainable tourism trends, working effectively to plan press trips that deliver, delivering successful campaigns with new media, how to measure PR beyond AVE and much more.

The sessions were delivered by top-tier media and expert publicists in their field from travel and tourism brands including Donna Campbell of Sands China Ltd, Gaynor Reid of AccorHotels, Pearl Yan of Hong Kong Tatler and Barry Neild of CNN Travel. The networking session post-event allowed attendees to meet these influential media and find out how to collaborate more effectively to create a stronger return from visiting media programs.

Full Line-up of Media Speakers Include:

• Barry Neild, Global Editor, CNN Travel
• Georgia Rickard, Editor at large, Virgin Australia
• Pearl Yan, Digital Projects Editor, Hong Kong Tatler
• Christopher Hill, Editor-in-Chief, DestinAsian
• Mark Footer, Editor, Post Magazine - South China Morning Post
• Craig Platt, Managing Editor, traveler.com.au, Nine Publishing
• Tara Loader-Wilkinson, Editor-in-Chief, Billionaire

Full Line-up of Publicist Speakers Include:

• Gaynor Reid, Vice President Communications Asia Pacific, AccorHotels
• Benoit Badufle, Managing Director, Monaco Government Tourism Office
• Kate Campbell, Public Relations Manager South & South East Asia, Tourism New Zealand
• Donna Campbell, Executive Director of Public Relations, Sands China Ltd - The Venetian Macao, The Parisian Macao, Sands Cotai Central, Conrad Macao, Holiday Inn Macao Cotai Central
• Mike Smith, General Manager Public Relations, Macao Government Tourism Office (Australia)

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EDITORS NOTES 

Originally created by a travel journalist seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities of travel journalists and travel PR professionals.

The company currently operates in 11 regions: Australia, Germany, Dubai, United States, Canada, United Kingdom, India, Brazil, New Zealand, Hong Kong and Africa, and has amassed over 50,000 journalists and PR members.

TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as U.S. Travel Associations IPW in America, AIME in Australia, the annual convention of the Society of American Travel Writers, and many other white-label software solutions for organizations and events worldwide.

The technology used by the sites has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.

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For further information, please contact:

Nicolette Mewing | Regional Director, Asia 
TravMedia

T: +852 9707 0126

nicolette.mewing@travmedia.com