LIMA, PERU � The National Chamber of Tourism (CANATUR) in Peru together with the Commission for the Promotion of Peru (PromPeru) organized the 13th annual Peru Travel Mart (PTM). PTM, considered the most important tourism event in Peru, took place from April 18th � April 23rd and had an attendance of 119 of the most prominent tour operators from 29 countries.

CANATUR and PromPeru jointly invested more than $300,000 to coordinate the event which hosted 52 Peruvian companies showcasing the best travel and destination opportunities the country has to offer. As a result of PTM, it is estimated that this year�s event generated more than $20 million dollars in sales.

PTM also offered workshops to help educate participants about Peru�s strengths and weaknesses in tourism and served as a platform to gain valuable insight into tour operators� needs and opinions.

Each year PTM seeks to promote new services and destinations in Peru by taking advantage of hosting the world�s most prominent tour operators. This year�s PTM focus was to position Lima as a culinary and historical/cultural destination as opposed to just a transit point. While at PTM, the majority of tour operators had the chance to visit new tourist sites such as the Sacred City of Caral (Barranca), Chavin (Huaraz) and Tarma (Junin).

The Commission for the Promotion of Peru (PromPeru), founded in 1993, leads the promotion of the Peruvian tourism product and the country�s image both domestically and internationally. PromPeru evaluates, develops and executes policies and strategies to promote internal and receptive tourism. It also markets Peru as a tourism destination through advertising, public relations and promotional activities. For information about planning a trip to Peru, call 1-866-661-PERU (in the U.S.) or visit www.peru.info.

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Media Contact: Monica Glukstad Monica.Glukstad@edelman.com 305-358-5291