On 25 March, Original Travel launched its 'At Your Service' initiative, a pot of prizes redeemable only by NHS staff, and asked fellow great British brands to contribute prizes of their own; almost 100 brands have now signed up.

The luxury tour operator, which wanted to give thanks to the NHS in the unprecedented crisis of Covid-19, kickstarted proceedings by offering a luxury holiday worth up to £10,000. Following its rallying cry to the wider luxury industry, almost 100 brands have also signed up, offering more than 300 prizes between them, worth over £45,000.

The list of prizes now includes:

• Jewellery from Monica Vinader, Swarovski, Kiki McDonough, Maviada, Anayah Jewellery, Bibi Bijoux, Annuka and Alice Made This
• Clothing and accessories from L.K. Bennett, Jigsaw, Seraphina, Eponine London, Lilliput & Felix, Wiggy Kit, Dida Ritchie, Dotty Dungarees, Pretty You London, Peregrine & Jude, Love Brand & Co, Wyse, Hill & Friends, Jam Industries, KuSan Accessories, Ruskin of London, Hamilton & Hare, Lakeland Leather and Navy Grey
• Food and drink from Yeastie Boys Beer, Goedhuis Wine Merchants, Blezu, Elemental Gin, Simply Delicious Cakes and Eight Food
• Health and beauty gifts from Oskia, Bamford, Spabreaks.com, Abhana Ltd, Childs Farm Ltd and Two 9 Zero
• Home gifts from Bloom & Wild, Calf & Co, Sarah K, Nicola Fitzgerald Fine Art, Tom & Dicks, Camilla Vickers Illustration, Bathroom Origins and Romeo & Jules,
• Days out and experiences (to be used one day soon) from Sharky & George, Mad Max Adventures, The Hut B&B, University Arms Cambridge, The Lodge Hotel London, Charles Bigham and Warwick Castle
• Plus, a limited-edition print from Violet Astor, a luxury Ladies Leather Handbag worth over £1000 from William & Son and 10 subscriptions to HELLO! Magazine

Tom Barber, Founder and Director of Original Travel says: 'We are thrilled but not surprised at this phenomenal response from the luxury industry. We all want to pay thanks to those saving lives during these unsettling times. Just as the retail sector has looked to what it could offer to alleviate the crisis, 'At Your Service' plays to our own strengths and expertise, whilst rewarding those most deserving. Of course, the biggest prize of all is that all 60 million of us heed government advice and stay at home, but we hope this small gesture will give many of the hard-pressed NHS staff something to look forward to when we are out the other side.'

'At Your Service' will be a free to enter raffle hosted on www.originaltravel.co.uk/nhs-thank-you and will open on World Health Day, 7 April. To enter, NHS staff will need to upload a scan of their NHS pass. New prizes will continue to be added until the closing date of 7 May 2020.

#AtYourService

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For more information contact Rebecca Lowe:

press@originaltravel.co.uk

020 3582 4990

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Notes to Editors:

Original Travel curates customised itineraries, crafted by destination experts to 77 countries worldwide from Anguilla to Zimbabwe. Since its launch in 2003, it has created 50,000 itineraries, each unique and adhering to the company ethos that “Life is in the Detail”.

Original Travel also has its own specialist dive division. Original Diving is the world's only luxury dive travel outfit and is staffed by a team that includes 1 dive instructor, 5 dive masters and a marine biologist. Having completed more than 3,000 dives in over 50 countries, equating to over 100 years' collective diving experience, the team pride themselves on their unparalleled expertise and knowledge of the best dive destinations across the globe.

Original Travel clients enjoy a wealth of additional services they wouldn't find with any other UK tour operator, including:

Access to a network of 70-plus Concierges who live locally, know their destinations inside and out and are extremely well-connected. They lend fantastic ground support, offering insider recommendations, facilitating any last-minute changes and troubleshooting

A brace of additional services designed to make departure easier than ever. Every Original Travel client, regardless of whether they're off on a long-weekend to Seville, or a multi-destination sabbatical, will enjoy UK airport meet and greet, fast track UK check-in, fast track UK security*, lounge access and pre-booked flight seats. A great way to start the holiday sooner

The knowledge that not only will Original Travel offset the carbon footprint of their international flights, but also - in an industry-first - car-hire and other flights (even if booked independently)

The knowledge that they are contributing to Our Foundation, which supports nearly 100 humanitarian projects in 30 developing countries. To date, nearly £800,000 has been invested to support five key areas: child protection, vocational training, economic development assistance, preservation of cultural and natural heritage and safeguarding the lifestyles of indigenous peoples