In a first for the airline industry, Virgin Atlantic has collaborated with the original onesie designers, OnePiece, to trial a limited edition OnePiece onesie for Upper Class passengers. Modelled by English model, Amber Le Bon, the onesie is set to become a must have for bedtime glamour and will  be available from mid-June for a thousand passengers travelling on selected night flights across Virgin Atlantic's long haul network. The bespoke onesie blends Virgin Atlantic's rock n' roll spirit with design expertise from OnePiece to offer unrivalled comfort for sky-high slumber.  

Amber Le Bon – daughter of music legend Simon Le Bon and supermodel Yasmin – was the perfect choice to model the onesie with her British, rock n' roll and fashion roots perfectly complimenting the spirit of Virgin Atlantic and OnePiece. The new Virgin Atlantic onesie is simple and chic in an ever fashionable black colour way with a cheeky slogan, “sleepy head” on the back. Designed as a fashionable yet fun alternative to the popular Virgin Atlantic Upper Class sleep suit, passengers will be able to enjoy maximum comfort when flying.

Fay Burgin, Head of Global Public Relations, comments: “We are passionate about new innovations such as bringing our Upper Class passengers the first ever airline onesie. OnePiece onesies are the original and best and our design teams have been working tirelessly to create a onesie that offers the perfect combination for a satisfying slumber on one of the longest, fully flat, beds in business class.”

Amber Le Bon, comments: “As someone who travels a lot I know how important it is to feel comfortable when heading to the skies. The new Virgin Atlantic onesie is comfortable yet stylish – the perfect combination for long haul travel. As well as wearing my OnePiece onesie on the plane, I'm looking forward to keeping comfy at home in it too.”

The limited edition, unisex onesie will be available for Virgin Atlantic Upper Class passengers to wear on board selected flights from mid-June and passengers will be free to take their onesie with them to enjoy in the comfort of their own home.

For details on Virgin Atlantic flights go to: www.virginatlantic.com

For further enquiries please contact:

Africa: Darrin Thomas, Darrin.Thomas@fly.virgin.com, +27 (0)11 340 3423

 
International: Nicola Carroll, ncarroll@brayleino.co.uk, 0117 973 1173

Notes to Editors

Virgin Atlantic

Virgin Atlantic was founded by entrepreneur Sir Richard Branson 30 years ago after he decided the UK aviation industry needed shaking up and having some style injected back into it. On 22nd June 1984, Virgin Atlantic's inaugural flight to Newark took place, on an aircraft filled with personal friends, celebrities and the media.  

Today, Virgin Atlantic flies to 34 destinations worldwide, including locations across North America, the Caribbean, Africa, the Far East and Australia.  

In 2013 Virgin Atlantic launched a domestic airline, Little Red.  Little Red flies across the UK, with 24 daily flights between Manchester, Edinburgh, Aberdeen and London. Passengers can experience seamless connections onto the airline's long haul routes at Heathrow airport.

In the winter of 2012, Virgin Atlantic announced a joint venture with Delta Air Lines, creating an expanded trans-Atlantic route network and enhancing competition between the UK and North America.  The two airlines now codeshare across 108 routes, offering passengers seamless connections to 66 destinations. 

Virgin Atlantic has pioneered a range of innovations setting new standards of service, which its competitors have subsequently sought to follow.  Recently it redesigned its Upper Class cabin, which included a new seat and a futuristic bar, which is the longest in the sky.  Additionally, its entire leisure fleet of aircraft recently competed a £50 million renovation and includes a newly designed more comfortable seat and a brand new touch screen in-flight entertainment system, offering over 300 hours of the latest films, television shows, music and games.

Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline has been awarded a Smart Technologies Award from The Wearables 2014 for its innovative trial of Google Glass and Sony Smart Watches in its Upper Class Wing.  Other awards include best longhaul airline and best airport lounge at the Telegraph Ultra Travel Awards and Europe's leading airline lounge for the Heathrow Clubhouse at The World Travel Awards. The airline was recently placed 8th in the UK Coolest Brands League and last year was named Travel Brand of the Decade . And now, yet still unofficially, the best ever in-flight leisurewear.

Virgin Atlantic currently has a fleet of 39 aircraft which includes comprised of Boeing 747s, Airbus A340-600s, A340-300 and A330-300s as well as four leased A320s on Little Red routes. The airline is expecting delivery of 16 Boeing 787 Dreamliners from September 2014.    

For additional information, visit the Virgin Atlantic website.

OnePiece

Amazing can only be achieved by breaking boundaries. Nothing truly great ever came out of following the rules. To win some, you have to lose some. This was the mindset that led to the foundation of OnePiece, one lazy Sunday in Oslo, 2007. In an effort to capture and conceptualize the essence of a carefree Sunday filled with beautiful nothingness, the idea of a brand built around the art of slacking was born.

Simple ideas are often the greatest; whilst searching for the pinnacle of slackerwear, the idea of tying together a hoodie with a pair of sweatpants using a giant zipper ended up in what would become the OnePiece Jumpsuit, the very core product of the brand. Some said it would look stupid, some said it wouldn't last, most people agreed it wouldn't work out.

However, always going against the grain, we followed our utopian vision of creating the most innovative and premium leisurewear. The result was a worldwide phenomenon of re-engineered jumpsuits that ventured out from people's homes and onto the streets and clubs. In our crusade against rules, norms and anything not perfectly comfortable; we are the originals, the experts and the dedicated. We are not here to jump in and out of any trends or to stay ahead of any curve. We are here because we love what we do and we believe in what we represent. We're the slackers, the standouts and the fashion misfits. Someone has to be the one sitting furthest back in the classroom - and in the fashion industry, that's us.

Today, we're a global movement of slackers, counting 10 Concept Stores, over 1000 retailers selling in over 100 countries and over 1 million fans worldwide - and the slumber party has barely just started...

For additional information, please visit www.onepiece.com