Virgin Holidays, the UK�s leading world wide tour operator, has teamed up with leading �in the know� hotel experts HIP Hotels to launch Virgin Holidays + Hip Hotels; a bespoke collection of escapes worldwide that puts customers on the guest list.

Virgin Holidays + Hip Hotels combines the travel industry clout and long haul expertise of Virgin Holidays with the highly individual style of the Hip Hotels otels brand.

Over the years, both companies have championed a modern, personal and authentic approach to travel. Now together, the partnership combines these strengths to create a unique service for discerning, knowledgeable and passionate travellers.

Any travel company can book a package. But what makes the Virgin Holidays + Hip Hotels service special, aside from the highly individual approach, is the reach of its connections + the excellent deals and eye for service. As a worldwide travel company, Virgin Holidays offers direct flights on Virgin Atlantic with all the trimmings customers know to the USA, Caribbean, Far East, Indian Ocean and Africa. Matched with Hip Hotels recommendations, where many of the hotels are destinations in themselves, Vir Virgin Holidays + Hip Hotels gin brings premium and bespoke experience with a little attitude.

Each customer is provided with a personal Travel Guru who locates the hippest hotels, the most extraordinary design and architecture, and the most enticing locations, to the customer�s exact specifications. With a Travel Guru from start to finish, customers will have the world the way they want it - from guest lists in New York, to wine lists in the Bahamas, spa lists in Hong Kong or piste lists in Aspen.

Virgin Holiday Holidays + Hip Hotels s can provide the perfect destinations for style conscious travellers, with precise and informative insider knowledge to help customers get the most from every experience.

It�s the perfect solution for anyone with a passion for travel, but limited time to plan their getaway.

Virgin Holidays + Hip Hotels Travel Gurus open their lines September 15 th , on 0844 574 2560. The guest book at www.vhiphotels.co.uk is open now, and customers registering online will be contacted by a travel guru personally.

-Ends-

Notes to Editors: � Travel Gurus phone line : 0844 574 2560 � Opens 15th September � Further information at www.vhiphotels.co.uk

VIRGIN HOLIDAYS + HIP HOTELS SAMPLE EXPERIENCE::

3 nights at the Hotel on Rivington from � 935 Three nights in NYC, including scheduled flights with Virgin Atlantic from London Heathrow direct to New York - JFK, accommodation at the Hotel on Rivington on a room only basis, with private transfers starts from �935. Prices are per person based on 2 adults travelling and sharing a King room price includes all applicable taxes and fuel surcharges which are subject to change. Prices are based on departures Jan � Mar 2009.

7 nights at the Sundance, Utah from � 1,430 Seven nights in Utah, including scheduled flights with American Airlines from London Heathrow via Chicago, accommodation at the Sundance on a breakfast only basis, with private transfers starts from �1,430. Prices are per person based on 2 adults travelling and sharing a Studio room price includes all applicable taxes and fuel surcharges which are subject to change. Prices are based on departures Nov - Dec 2009.

7 nights at Carlisle Bay from � 1,699 Seven nights in Antigua, including scheduled flights with Virgin Atlantic from London Gatwick direct to Antigua, accommodation at the Carlisle Bay on a breakfast only basis, with private transfers starts from �1,699. Prices are per person based on 2 adults travelling and sharing a Garden Suite room price includes all applicable taxes and fuel surcharges which are subject to change. Prices are based on departures June 2009.

7 nights at The Landing from � 1,759 Seven nights in the Bahamas, including scheduled flights with Virgin Atlantic from London Gatwick to the Bahamas via Miami, accommodation at The Landing on a room only basis, starts from �1,759. Prices are per person based on 2 adults travelling and sharing a Gumelemi room price includes all applicable taxes and fuel surcharges which are subject to change. Prices are based on departures April 2009.

OTHER RECOMMENDATIONS:

3 nights at Chambers, NYC from � 799 Three nights in NYC, including scheduled flights with Virgin Atlantic from London Heathrow direct to New York, accommodation at Chambers on a room only basis, with private transfers starts from �799. Prices are per person based on 2 adults travelling and sharing a standard Queen room, price includes all applicable taxes and fuel surcharges which are subject to change. Prices are based on departures Jan - Mar 2009.

7 nights at Cotton Bay from � 1,099 Seven nights in Antigua, including scheduled flights with Virgin Atlantic from London Gatwick direct to Antigua, accommodation at Cotton Bay on a room only basis, with private transfers starts from �1,099. Prices are per person based on 2 adults travelling and sharing a Tamarind apartment, price includes all applicable taxes and fuel surcharges which are subject to change. Prices are based on departures Sept- Oct 2009.

3 nights at JIA Hong Kong from � 909 Three nights in Hong Kong, including scheduled flights with Virgin Atlantic from London Heathrow direct to Hong Kong, accommodation at JIA Hong Kong on a room only basis, with private transfers starts from �909. Prices are per person based on 2 adults travelling and sharing a studio room, price includes all applicable taxes and fuel surcharges which are subject to change. Prices are based on departures Jan - Mar 2009.

7 nights at Evason Hua Hin, Thailand from �1,135 Seven nights in Thailand, including scheduled flights with Thai Airways from London Heathrow direct to Thailand, accommodation at Evason Hua Hin on a room only basis, with private transfers starts from �1,135. Prices are per person based on 2 adults travelling and sharing a pool villa room, price includes all applicable taxes and fuel surcharges which are subject to change. Prices are based on departures Apr - Jun 2009.

3 nights at the Park Hyatt, Dubai from � 819 Three nights in Dubai, including scheduled flights with Virgin Atlantic from London Heathrow direct to Dubai, accommodation at The Park Hyatt on a breakfast only basis, with private transfers starts from �819. Prices are per person based on 2 adults travelling and sharing a Park room, price includes all applicable taxes and fuel surcharges which are subject to change. Prices are based on departures Jun - Jul 2009.

For further information, please contact: Anna Whitaker Tel: 01293 496184 Email: Anna.Whitaker@virginholidays.com