Perfectly timed for the 2009 F1 season, Elite Rent-a-Car is now officially available to the UK market and offers British travellers flexible options to enjoy the world�s most sought-after cars.

Many of the vehicles arrive at Elite before they are available commercially, with some never featured by the usual auto rental companies. The thrill of test driving a Ferrari or Maserati before anyone else is only matched by the concierge-led service, the pick-up and delivery of cars anywhere anytime, 24/7 support, bi-lingual staff and a flexible �can do� attitude.

With the recession biting down on luxury car buyers in the UK, Elite may be the answer to nourish the passion for the power of the supercar, without breaking the bank.

Elite Rent was founded in 1987 in Geneva by Graziella Zanoletti, who still hand-picks Elite�s 400- strong fleet to exceed the expectations of her most discerning customers. There are six ranges of cars to choose from - the Exceptional range (featuring Ferrari, Lamborghini, and Maserati): the Luxury range (Maserati, Audi and Mercedes): the Sports range (Porsche, BMW, Audi and Alfa Romeo); the 4WD range (Porsche, Range Rover, BMW, Audi and Mercedes); the City range (Smart Car, Mini and BMW); and the Executive range (BMW, Mercedes and Audi).

In addition to the core rental service, Elite has recently launched a collection of superlative road tours - Elite Driving Experiences (EDE). These pre-planned driving journeys combine the finest open roads of that region with luxury four and five star hotels to relax in and one or two unique �behind the scenes� experiences to enjoy along the way (private tours of the Ferrari factory or a leading watchmaker�s showroom, for example). Lasting one to seven nights, customers are completely �cocooned� by Elite with a team to look after their needs 24/7. They can choose to drive alone or with a chauffeur (and even a guide if need be), which may suit families and corporate parties wishing to get under the skin of a destination, without ever having to push a pedal.

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Notes to Editors: � Contact for UK sales and reservations : E: UK@eliterent.com T: +41 22 909 8782 � Car hire services via Elite are available in Italy, Spain, France, Monaco, Cote d�Azur, Austria, Switzerland, Germany, Central Europe, the UK, Dubai and Miami � EDE journeys are available in Italy, France, Switzerland, Germany and Czech Republic � EDE journeys start at �630 per person for a two day journey (includes car hire, accommodation and support from Elite) � All Elite cars are equipped with luxury features and GPS navigation systems. � City tours, chauffeur-driven holidays, private jet transfers, and yacht rental can be arranged via Elite. � Larger groups can be catered for (wedding groups, business groups and MICE events) � Minimum driver age applies to all vehicles, valid driver�s licence and ID required � Elite is the preferred rental car brand in Europe for international VIPs and celebrities, politicians and CEOs.

Since launching in Europe in 1987, Elite rapidly expanded due to its exclusive fleet and personal service, culminating in its founder, Gabriella Zanoletti being awarded �Swiss Business Woman of the Year� in 2003 by Veuve Cliquot and more recently �Italian Business Woman Abroad� by The Association Donna Italiana. The company stands as a testament to its founder�s passion, now considered to be the leading luxury rental car company in Europe with 16 regional offices. Elite�s partner roster includes American Express, Leading Hotels of the World, Net Jets, Tag Aviation, PrivatSea, and prestigious hotel groups such as Four Seasons and Rocco Forte, among others.

For more information, please go to www.eliterent.com

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For media or sales enquiries in the UK, including car rental rates, 2009 fleet information, 2009 EDE itineraries, familiarization/ press trip requests, images and fact sheets please contact:

Bronwen Batey Lemongrass Marketing - A place to grow t: +44 (0)845 634 6135 f: +44 (0)845 634 6136 Bronwen@lemongrassmarketing.com www.lemongrassmarketing.com