Boutique hotel experts Mr & Mrs Smith are today (Monday 30 March) launching The Groom's Room, a hidden online hub where husbands-to-be can plan the perfect honeymoon, far from their bride's eyes.

The Groom's Room is accessible via Mrandmrssmith.com/grooms. Grooms submit their name and email address, and are asked one wedding-themed question designed to separate brides-to-be from grooms-in-need-of-help:

What is a wedding favour?

A - Something never to be discussed with your new in-laws

B - A small gift for the guests

C - Seating single people next to each other

If they unlock The Groom's Room, they get insider hints and tips on how to ensure a schmaltz-free, bride-bowling-over beginning to married life.

'Alongside the party play list, we know that it's the honeymoon that grooms often take the lead on with wedding planning. We also know how much pressure there can be to get it right, so we wanted to give grooms a hand and signpost them to the best boutique hotels with some seriously special experiences thrown in. A honeymoon will be memorable whatever happens, but it can be spectacular with a bit of extra planning. Take it from me - it's worth the effort...'

– James Lohan, co-founder, Mr & Mrs Smith

(Married to Mrs Smith for nine years on the strength of an excellent honeymoon)  

The Groom's Room features the ultimate list of dos and don'ts, with insider views from those in the know, including Charlotte O'Shea, founder of leading wedding blog Rock My Wedding. Grooms will find plenty of suggestions for creating magical moments too, be it galloping across wildflower meadows by the elegantly wood-panelled Ranch at Rock Creek in Montana, or swimming with whale sharks off the coast of Belize while staying at Francis Ford Coppola's low-key retreat Turtle Inn.

And anyone who books a honeymoon of seven nights or more will get free Mr & Mrs Smith GoldSmith membership, worth £400 a year.

GoldSmith membership comes with automatic upgrades on arrival*, a free extra at every hotel (such as a private wine-cellar dining experience for two) and a personal travel concierge on call 24/7. A private tour to the Uffizi? No problem. A table for two with a caldera view at the best restaurant in town? Consider it done.

Any boys keen to access The Groom's Room should head to Mrandmrssmith.com/grooms. Girls: just don't spoil the surprise...

ENDS

*subject to availability

NOTES FOR EDITORS

• The Groom's Room will be live from 30 March - 30 September 2015

• The GoldSmith offer is valid for any honeymoon of seven nights or more booked during the full campaign period

• To qualify, call the honeymoons team on 0330 100 3182 and quote GROOM'S ROOM in a cheery tone

• Images of honeymoon hotels and the campaign artwork can be downloaded here

For more information contact Mr & Mrs Smith's PR manager at elizabeth.rhodes@smithhotels.com / 020 32752 2927

Mr & Mrs Smith is an award-winning hotel website, booking service and free-to-join travel club, specialising in finding the world's most inspiring boutique hotels. Founded in 2003, Smith maintains a hand-picked and anonymously reviewed collection of around 1,000 of the world's most stylish stays at mrandmrssmith.com. Book through Mr & Mrs Smith for free extras and a price match guarantee.