Norwegian Cruise Line® (NCL) has unveiled a refreshed fare structure designed to give agents a stronger value proposition when selling NCL across Australia and New Zealand. The new model introduces a streamlined cruise-only fare, plus the option for guests to elevate their holiday by adding NCL's inclusive Free at Sea™ bundle - delivering the best value at sea.

Backed by strong guest insights and aligned with the evolution of NCL's 'It's Different Out Here™' brand identity, the new structure empowers agents with greater flexibility in how they position and package NCL, with clear levers to drive both conversion and higher-value bookings.

The new 'Just Cruise' fare is ideal for clients who want simplicity and flexibility. It includes all the essentials guests love about NCL - world class complimentary dining, award-winning entertainment, stylish staterooms and more. Guests can also upgrade to Free at Sea™ for just AU$59/NZ$69 per person, per day to enjoy all of this plus premium beverages, specialty dining, shore excursion credits and a Wi-Fi package – delivering exceptional value on the benefits that matter most.

This structure enables agents to tailor the NCL offering to different client types while maintaining strong revenue potential through clear upgrade pathways.

Ben Angell, VP and Managing Director, NCL APAC commented, “Evolving our refreshed fare structure is a natural extension of our 'It's Different Out Here™' brand identity, which is grounded in freedom, flexibility and choice. Guest and trade research tell us that travellers want more control over how they cruise, and this new approach delivers exactly that. Introducing a cruise-only fare makes it easier for guests to choose how they holiday. It's all part of our commitment to making cruising with NCL simpler and more flexible whilst delivering the value guests love.”

Damian Borg, Senior Director of Sales Strategy and Operations, NCL APAC, added, “For the trade, this new structure makes selling NCL easier and more appealing to a wider range of customers. Agents can now lead with the Just Cruise price and then easily step guests up through Free at Sea™ - which includes the best beverage package at sea - for just AU$59/NZ$69 per person, per day. From there, guests can opt for Free at Sea Plus, delivering exceptional value and commission opportunities. We are confident this simplified model, combined with a clearer value story, gives agents a more compelling way to position NCL in the market.”

Key trade advantages include:

• New and simplified cruise-only fare - to win enquiries earlier and compete more effectively.
• Clear differentiation between base fare and optional upgrades, making it easier to explain - and sell - value to clients.
• Strong upsell opportunities through attractive Free at Sea™ (FAS) and Free at Sea Plus™ (FAS+) upgrades to increase overall booking value.

• Earn commission on Free at Sea™ where commissionable pricing applies. 

From short getaways to long-haul adventures, NCL's globally diverse itineraries provide more opportunities than ever to match the right fare to the right client, supported by competitive lead-in pricing and a simplified value story that is easier to explain - and easier to sell.

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About Norwegian Cruise Line

As the innovator in global cruise travel, Norwegian Cruise Line® has been breaking the boundaries of traditional cruising for 59 years. Its tagline, “It's Different Out Here™,” reflects the emotional connection guests experience aboard and pays tribute to the company's history of pioneering the cruise experience. Most notably, the cruise line revolutionised the industry by offering guests the freedom and flexibility to design their ideal holiday on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, the company continues to deliver curated, effortless experiences that cater to every type of traveller. With award-winning entertainment, globally inspired dining and thoughtfully designed accommodations, including solo staterooms, Club Balcony Suites, and The Haven by Norwegian®, the brand's exclusive ship-within-a-ship concept, NCL ensures every guest enjoys a seamless and personalised journey that allows them to enjoy the moment and connect with those who matter most.

To further deliver guests with more value, the Company's signature Free at Sea™ package provides added benefits and inclusions such as premium beverages; specialty dining package; high-speed Wi-Fi package; shore excursions credits; and with select sailings guests third and fourth guests sail at a reduced rate (terms and conditions apply). NCL guests sailing to the Caribbean can also enjoy exclusive experiences at Harvest Caye, the company's resort destination in Belize, along with new and enhanced experiences at Great Stirrup Cay, NCL's expanded private island in the Bahamas. 

NCL sails to nearly 350 of the world's most desirable destinations with its fleet of 20 contemporary ships. 

For additional information or to book a cruise, contact a travel professional, call NCL in Australia on 1300 255 200 or in New Zealand on 0800 969 283 or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, TikTok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.   

Norwegian Cruise Line is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. To learn more, visit www.nclhltd.com. 

CONTACT: 

Anne Wild & Associates – PR Representatives for NCLH Australia and New Zealand

Emily Watters

Phone: +61 449 506 064 Email: ewatters@awassociates.com.au