Madrid, April 16th 2019. NH Hotel Group, Signify and CYBEROBICS have launched Mood Room™, the “room of the future”, at NH Collection Berlin Mitte, the first hotel to feature the concept since a pilot project at NH Collection Madrid Eurobuilding in Spain and now featuring new fitness options.

Designed around three parameters - personalising guests' experience, connected technology and sustainability - Mood Room™ enables guests to regulate the lighting, music and temperature to adapt the mood to their own tastes. Using only the touch of a tablet, guests can choose between six main pre-set modes and 19 moods to help them sleep, work and relax better, and enjoy a unique technological experience.

Maarten Markus, Managing Director Northern Europe NH Hotel Group, said “Digitalisation is already an intrinsic part of everyday life in many areas. Hotels must not be left behind; we need to be even more determined to open the way to change, testing out new services and solutions and offering them to our customers. With the introduction of Mood Room™ in our offering, our Northern Europe business unit now has a magnificent new easy-to-operate product, making a hotel stay an even more pleasant experience”.

For Signify, too, this partnership is an excellent example of how interconnection is generating entirely new models in the hotel industry: “The four Mood Room™ at the NH Collection Berlin Mitte are like a window into the future”, says Karsten Vierke, PR Manager of Signify in Germany, Austria and Switzerland. “Smart lighting and interconnection are becoming the order of the day at home and at work. Naturally, these changes should not suddenly stop at the hotel door. For me, a really satisfactory hotel stay involves a combination of good service, atmosphere and convenience. By working with our partners in climate control, lighting, music and fitness, we're showing how smart technology and automation can create a whole new hotel experience”, adds Vierke.

One of the new and distinctive features of the Mood Room™ at the NH Collection Berlin Mitte is the sports and exercise settings provided by fitness and lifestyle brand, CYBEROBICS. By selecting the “Set the Tone” mood, guests can interface with CYBEROBICS's workout exercises, choosing between four different fitness videos: Yoga Power, Six Pack Attack, Quick Fit or Just Relax. Again, the system chooses the right type of lighting and mood for the occasion.

For Oliver Schulokat, CEO of CYBEROBICS, the Mood Room™ ties in perfectly with the new move towards 'on-demand fitness': “Digitalisation will have wide-ranging consequences for the way people train in the future to improve their physical fitness. Our goal is to promote with CYBEROBICS that evolution, making fitness available to even more people and in this way turning it into a natural part of their everyday lives. That's why CYBEROBICS covers all areas of life—at home, at work and in the hotel when we're away. We see the NH Hotel Group as a generator of innovation in the hotel industry, using digitalisation to take its guest experience to a whole new dimension. At this point we are seeing many points of contact with CYBEROBICS's vision. We're therefore very happy to be launching this partnership”.

Pilot project which began in Madrid is now being extended to Germany

The Mood Room™ project, presented for the first time at the NH Collection Madrid Eurobuilding, has taken sustainability, connectivity and customer experience into account as key factors. Thanks to Philips RoomFlex, the Mood Room™ has become a totally individualised stay experience. Philips RoomFlex is a fully programmable system for controlling lighting in the hotel rooms, which can be easily integrated into the sensor technology and other systems, such as heating, ventilation, air-conditioning, visual protection and booking software.

More information about Mood Room™: https://www.nh-hotels.com/highlights/mood-rooms   

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About NH Hotel Group
NH Hotel Group is a consolidated multinational player and a leading urban hotel operator in Europe and America, where it operates over 350 hotels. Since 2019, the Company works with Minor Hotels in the integration of their hotel brands under a single corporate umbrella with presence in over 50 countries worldwide. Together, both Groups have a portfolio of over 500 hotels articulated around eight brands: NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks - that comprise a broad and diverse range of hotel propositions connected to the needs and desires of today's global travelers.

About CYBEROBICS
CYBEROBICS completely redefines the fitness experience: multi-faceted workout exercises ensure maximum motivation, enabling users to achieve all their fitness and training targets. Top personal trainers from the US and some really stunning original backdrops form the basis for effective training sessions, with cinematic picture and sound quality setting new standards in the genre. In the Performance, Body Toning, Wellness, Dance and Cycling categories, users are encouraged right from the word go to reach higher levels, going beyond the limits of a conventional training course.

About Signify
Signify (Euronext code: LIGHT) is the world leader in lighting solutions for professionals, consumers and lighting for the Internet of Things. With our Philips products, Interact networked lighting systems and data-based services, we bring added value to companies and are changing lifestyles in homes, buildings and urban spaces. With 2018 sales of EUR 6.4 billion, approximately 29,000 employees and a presence in over 70 countries, we're unlocking the extraordinary potential of light for brighter lives and a better world. For the second consecutive year, Signify has been named industry leader in the Dow Jones Sustainability Index. You can find all the latest news from Signify at our newsroom, as well as Twitter, LinkedIn and Instagram. Key information for investors is available on our Investor Relations page.