News from Slovenia November 2013 |
This autumn Slovenia has intensified its activities in the field of digital marketing and can thus present a number of novelties. During November we will complete the optimisation of the Slovenia.info website for mobile communications and we have developed a new mobile application called Slovenia's Top 50, which shows 50 of the most popular tourist attractions in Slovenia. Slovenia is enhancing its presence on social networks. In October and November a promotional campaign is taking place on YouTube. As part of a series of new marketing communication tools, the SPIRIT Slovenia - Slovenian Tourist Board has introduced a new campaign featuring an invitation to Slovenia by Tina Maze, the most recognisable Slovenian sportswoman. SPIRIT Slovenia - Slovenian Tourist Board
| Slovenia.info portal optimised for mobile devices | Slovenia is finishing the project to optimise the www.slovenia.info portal for mobile communications. The optimised portal will make browsing through the Slovenian information portal www.slovenia.info (STIP) using mobile devices easier and a more enjoyable experience. In this way, the main Slovenian tourism website, which is visited by around 25,000 users every day, will be accessible to the widest possible circle of people searching for tourist information and adapted for all kinds of situations in which information is sought. more... |
| | Slovenia’s Top 50 mobile application | The revamp of the website in line with the concept of responsive design has also included a content upgrade and the development of a new mobile application called Slovenia’s Top 50, which shows the 50 most popular attractions in Slovenia. The selection has been made in accordance with user statistics for the official Slovenian information portal www.slovenia.info. The purpose of the tool is to simply direct users to locations and attractions that are considered as must-sees when coming to Slovenia. more... |
| | Slovenia actively participating on social media | Slovenia is continuing to strengthen its presence on social media while simultaneously actively developing content optimised for different social media channels. On the Feel Slovenia Facebook page, Slovenia is followed by over 40,000 people, the @SloveniaInfo Twitter profile has more than 7,000 followers, and Instagram shows more than 130,000 posts with the #slovenia hashtag. more... |
| | Slovenia’s promotional campaign on YouTube | As part of this autumn’s enhanced digital marketing strategy, Slovenia is running promotional campaigns on YouTube, where it is communicating by using two promotional films built around two different concepts. The first film uses the slogan “Slovenia. Green. Active. Healthy.” and presents the country as an active, green and healthy tourist destination located between the Alps, the Mediterranean and the Pannonian Plain. Starting in November, however, the clips promoting Slovenia will feature top-ranking Slovenian ski racer Tina Maze. more... |
|
| Invitation to Slovenia with Slovenian ski racer Tina Maze | As part of a series of new marketing communication tools, Slovenian tourism is presented by Tina Maze’s invitation to Slovenia. In a video clip, various advertisements and other promotional tools, top-ranking Slovenian ski racer Tina Maze, as currently the most recognisable Slovenian sportswoman, invites viewers to visit Slovenia – from the unique Sečovlje Saltpans, the picturesque town of Piran, Plečnik’s Triple Bridge in Ljubljana, the Alpine pearl Bled to Slovenian spa resorts. more... |
|
| ... | | How social media users see Slovenia | The analysis of opinions about Slovenia and its tourism offer conducted by SPIRIT Slovenia – the Slovenian Tourist Board in 2012 shows that 85% of the opinions published on the web were positive. We analysed a total of 5,547,332 opinions (66% appeared on blogs, 29% in forums, 3% on Twitter and 2% on Facebook). Slovenia is most commonly linked to unspoilt nature, rich with natural resources, and seen as a remarkably undiscovered country. more... |
|
|
|
| 
| Updated Photo Library – a number of new pictures available | SPIRIT Slovenia – Slovenian Tourist Board runs a library of photographs of Slovenian tourism products and destinations. The Photo Library features over 1500 high-resolution Slovenian tourism photographs for professional use. This autumn it has been updated with a number of new photographs, mainly in connection with the most searched-for themes (such as Bled, Ljubljana and Piran). To start using the library, you only have to register. Upon obtaining permission, you can then use all the photographs free of charge for the purpose of promoting Slovenia at home and abroad. more... | | | Press pages slovenia.info/press | SPIRIT Slovenia - Slovenian Tourist Board provides a comprehensive corporate and consumer PR service for international journalists. We regularly publish press releases and updates about the Slovenian tourism industry. In the PRESS CENTRE you will find a range of media kits covering all of the main Slovenian product topics, containing key information on the Slovenian tourism industry. All this and much more is available at your fingertips on the press pages of our website. more... | |
| |
|
18 Nov 2013
