Searches for Newquay are soaring according to a leading travel booking site, proving that with a strong Euro and recession biting, holidaying in the UK is a more attractive option.

European hotel booking site http://hotels.com has reported searches for Newquay are up 160% compared to the same time last year, and with a long dry summer predicted by the Met Office, interest in Newquay is expected to continue.

Newquay�s official, award winning website www.visitnewquay.org, launched by Tourism Newquay to help start marketing and promoting the town as a great holiday destination has also seen a strong interest, with hits in the last four weeks up by 34% on the previous month.

Richard Wilcox, Business development manager for Tourism Newquay, said: �We�re delighted that interest in visitnewquay.org keeps growing and it�s great that the major booking sites are echoing a strong interest in Newquay.

�Newquay has lots to offer and the new website is a great one stop shop for anyone interested in visiting the town. The site features information on where to stay, eat and drink and even tips on building the perfect sand castle.�

Richard added: �There�s lots going on in Newquay over the summer months and it�s great that the town�s Tourism Information Centre has just reopened after a rebrand in time for the summer months. Newquay has the full package when is comes to a UK holiday destination and I�m looking forward to welcoming the returning and new visitors this season.�

Tourism Newquay (www.visitnewquay.org) is a public / private partnership which has been set up with financial support from Restormel Borough Council � now Cornwall Council, VisitCornwall and Newquay Town Council. Tourism Newquay has been established as a CIC or Community Interest Company, a not-for-profit enterprise in which any future revenue has to be committed to marketing spend on behalf of the resort.

For more information on Tourism visit www.visitnewquay.org.

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Notes to editors: http://Hotels.com attract several million unique users every month and its partners include Tripadvisor and Expedia

Lacking in a marketing remit for several years, Newquay has decided to act with the setting up of a public private partnership - Tourism Newquay. With financial support and backing from Restormel Borough Council and support from VisitCornwall and Newquay Town Council a board representing a cross section of the tourism industry has been established. The board has been given the remit of driving forward strategic marketing campaigns for the resort under the guidance of Business Development Manager, Richard Wilcox.

Revenue to underpin future marketing will be generated via tourism trade advertising on the newly designed official destination website www.visitnewquay.org, funding streams and membership. Tourism Newquay has been established as a CIC or Community Interest Company, a not-for-profit enterprise in which any future revenue has to be committed to marketing spend on behalf of the resort.

Tourism Newquay - The newly formed official tourism body for Newquay with a strategic remit to oversee, plan and market Newquay as holiday destination - Tourism Newquay is a public/private partnership between Restormel Borough Council, VisitCornwall/the New One Cornwall tourism service, Newquay Town Council and a number of businesses across Newquay representing the different tourism sectors. Representatives will be voted on the board on an annual basis - Tourism Newquay is a CIC or Community Interest Company, a not for profit organisation in which revenue received via the website and other funding streams is committed back to the organisation to be used on further promotional campaigns - Tourism Newquay has appointed a Business Development Manager, Richard Wilcox to oversee and drive forward new marketing initiatives, forge trade relationships and increase marketing revenue via business support and buy-in - Tourism businesses across Newquay will have the opportunity of becoming a member and giving voting rights at future Tourism Newquay AGMs. Membership will bring a range of benefits including enhanced marketing opportunities, business support, discounted fees on business related courses & workshops

For more information please contact:

Shelley Fletcher PR on behalf of Tourism Newquay Deborah Clark Associates 01208 77900 / 07796 175634 shelley.fletcher@dca-pr.co.uk