As part of its ongoing Travel for Good initiative, Newmarket Holidays has announced its support for the North Pennines Area of Outstanding Natural Beauty (AONB) Partnership's peatland restoration programme.

The tour operator is donating funds for every customer carried from 1 January 2024, to support peatland restoration across the North Pennines AONB and UNESCO Global Geopark – an activity that reduces the amount of carbon being released into the earth's atmosphere. 

Newmarket Holidays' support will help the North Pennines AONB team to continue its extensive peatland programme, with an area four times the size of Newcastle now under restoration. This nature recovery work reduces the carbon emitted into the atmosphere from damaged peat, and stores carbon within healthy, revegetated peatland.  

As well as cutting carbon release, healthy peatland has many more benefits for people and nature. It slows the flow of rainwater into rivers and streams to mitigate the effects of flooding downstream, benefits biodiversity, reduces the risk of wildfires and improves water quality.

This campaign is part of Newmarket Holidays' wider 'Travel for Good' strategy, which includes the operator monitoring its own carbon emissions, partnering with charity Just a Drop, and reviewing its escorted tours to include donations and visits to local projects helping vulnerable people in the area or protecting endangered wildlife.

Niel Alobaidi, Newmarket Holidays CEO said: “We are hugely proud to be supporting this project and working with the North Pennines AONB Partnership.

“Not only is peatland important for wildlife, but it also represents a huge carbon store, so is essential in efforts to tackle climate change. The amount of carbon escaping from degraded peat is responsible for 4% of the UK's greenhouse gas emissions. As such, we are really grateful for this opportunity to be able to directly support the continuing restoration of these areas, which provides an immediate benefit in terms of reducing emissions, as well as a wide range of additional benefits to society.

"Supporting this work is just one strand of our company-wide Travel For Good strategy. We are also focused on reducing our own carbon footprint by commissioning an external carbon audit of our business to identify where we, our partners and suppliers can reduce our own emissions, and we are also working closely with all our partners to ensure that we increasingly support local suppliers, and that our holidays make a positive contribution to local communities within all our destinations."

Paul Leadbitter, Peatland Programme Manager for the North Pennines AONB Partnership, said: “We welcome the opportunity to work with Newmarket Holidays and other businesses which are already working on their internal carbon footprint but also looking wider to see how they can further support the conservation sector's efforts to mitigate the effects of climate change.”

For more information about Newmarket Holidays' Travel For Good initiative, visit https://www.newmarketholidays.co.uk/travel-for-good.

The North Pennines AONB Partnership is working with other protected landscapes and peat partnerships in the North of England, collaborating on the Great North Bog coalition. The Great North Bog is an ambitious, landscape-scale approach to upland peatland restoration and conservation across nearly 7000 square kilometres of peatland soils in the Protected Landscapes of northern England, storing 400million tonnes of carbon. The aim is to deliver a 10-year funding, restoration and conservation plan to make a significant contribution to the UK's climate and carbon sequestration targets.

- Ends –

About Newmarket Holidays

Newmarket Holidays is a multi-award winning, independently owned British tour operator, providing a portfolio of escorted trips, resort-centred stays, and event-focused tours throughout the world. Founded in 1983, Newmarket Holidays has steadily grown and expanded to become one of the UK's leading and most respected travel companies. High standards of customer care and value are integral to Newmarket Holidays' operations and this is reflected in the meticulously-designed tours, from accommodation to on-the-ground experiences. 

Offering a vast selection of escorted, air-inclusive tours within the UK, Europe, Americas, India and South-east Asia, Newmarket Holidays also presents a range of ocean and river cruises. Additionally the tour operator is a popular provider of concert and event experiences such as Lapland Santa Experience, the Wimbledon Lawn Tennis Championships and performances by classical violinist and orchestra leader André Rieu.

For more details, please contact:

E: Dan@humewhitehead.co.uk T: +44 (0)7429 256 670

E: Rebecca@humewhitehead.co.uk T: +44 (0) 20 3375 4054

About the North Pennines AONB Partnership

1. Contact Sarah Hudspeth at North Pennines AONB Partnership for further information – shudspeth@northpenninesaonb.org.uk, Phone: 01388 528801.

2. The North Pennines is one of England's most special places – a peaceful, unspoilt landscape with a rich history and vibrant natural beauty. It was designated as an Area of Outstanding Natural Beauty (AONB) in 1988. The purpose of this nationally recognised designation is the conservation and enhancement of the natural beauty of the area.

3. At almost 2,000 sq. kilometres the North Pennines is the second largest of the 46 AONBs (in England, Wales and Northern Ireland) and is one of the most peaceful and unspoilt places in England. Visit www.landscapesforlife.org.uk for information about the AONB Family.

4. The North Pennines lies between the National Parks of the Lake District, the Yorkshire Dales, and Northumberland with the urban centres of County Durham away to the east. Parts of the AONB are within the boundaries of five local authorities; the three counties of Cumbria, Durham and Northumberland, Carlisle City Council and Eden District Council.

5. The North Pennines AONB Partnership is an alliance of 24 public, statutory and voluntary sector bodies with an interest in the future of the AONB. The work of the Partnership is carried out by its Staff Unit which takes action to conserve and enhance the natural beauty of the area, to raise awareness of its special qualities and to improve the quality of life for local people.

6. UNESCO Global Geopark - As well as being an AONB the North Pennines is a UNESCO Global Geopark. This puts the area's Geopark status in the same UNESCO family as World Heritage Sites and Biosphere Reserves. UNESCO Global Geoparks are places with outstanding geology where special effort is made to make the most of geological heritage to support community and economy. Locally this includes producing geo-trails, developing projects with school and community groups, producing displays for visitor attractions and holding geology festivals and events.