Since merging its iconic brands into one travel company, Freedom Destinations has seen its long haul travel business take off.

Formally trading as Freedom Australia, Freedom Africa, Freedom Asia and Freedom America, the merged company is showing a 24% year on year increase in turnover, with 60% growth in repeat business, due mainly, it says, to an improvement in cross-booking between brands.

“I was concerned when the plan was suggested”, says MD David Wallis, “because the Freedom Australia brand had been established since 2000”.

“However, despite our efforts in the past, not all our customers or agents knew we offered other destinations”.

Now, Freedom Destinations operates one unified website and claims its marketing is more efficient and more cost-effective.

“Our problem now is finding more staff”, says David. “We require our sales staff to have travelled in the destination they sell and, if necessary, we'll teach them how to sell”.

Potential travel staff should contact Andrea Fallon, the Sales Manager at Freedom Destinations or see the careers page on their website.

Press enquiries

Rowan Wallis, Marketing Manager

Tel: 0333 003 8043

Email: marketing@freedomdestinations.co.uk

About Freedom Destinations

Freedom Destinations Ltd. is an independent UK tour operator, offering multi-centre long haul holidays to Australia, America, Africa, Asia, Canada and New Zealand. It offers the widest range of tailor made travel, from motorhomes and self-drives to escorted tours, rail and cruise.

All holidays are designed by a personal consultant who has actually visited the destination first hand, ensuring expert travel knowledge is passed to each Freedom customer.

Freedom Destinations Ltd. is fully ABTA and ATOL bonded.