• Launch of new website featuring a hand-picked collection of Yorkshire adventures, experiences and things to do.
• Site aimed at both those who live in Yorkshire and visitors to the county who want inspiration and information on outdoor adventure and authentic activities in the UK's largest county.
• The new website is the only dedicated platform for Yorkshire experiences that are aimed at adventure seekers and active explorers.
• Tie in with Mountain Warehouse as official outdoor clothing partner and competition launched to win 5 x £100 Mountain Warehouse vouchers.

Monday 4th July 2016. Yorkshire. UK: Today sees the launch of www.liveeveryminute.co.uk – a website featuring activities, adventures and things to do in Yorkshire.

LIVE EVERY MINUTE has been developed by a Yorkshire-based travel company and features the largest dedicated collection of adventures and outdoor activities in a county that is synonymous with the great outdoors. Hiking, kayaking, wakeboarding, motorised trike tours, sky-diving, racing, foodie tours, husky mushing, and even llama trekking feature among the growing 50-plus collection of adventures and activities on the website.

The LIVE EVERY MINUTE team, headed up by national newspaper journalist James Ellis, has scoured the county to bring together a unique collection of fun, quirky, hair-raising, adrenalin-pumping and relaxing experiences for visitors to England's largest county.

The site's 'Editor's Pick' collection aims to include the very best experiences all of which will be individually road-tested by the LIVE EVERY MINUTE team and must fit exacting criteria, including exemplary customer service. This section will be made up of video footage and photography created by and starring members of the team.

Yorkshire has nearly a third of the total area of National Parks in England – it covers 6,000 square miles and is the top destination outside of London for British tourists, ahead of Cornwall, Devon and the Scottish Highlands according to Welcome to Yorkshire (www.yorkshire.com). There are some 216 million visits to Yorkshire made every year; equivalent to the total number of visitors to Walt Disney Theme Parks worldwide.

Around 250,000 visitors take on the Yorkshire Three Peaks Challenge every year, and the UK's first National Trail – The Pennine Way, runs through Yorkshire and continues for 268 miles all the way to the Scottish Borders.

Yorkshire is famed for its dramatic landscape and stunning scenery and thanks to the hugely successful Tour de Yorkshire, now in its third year, the county's landscape and scenery have been highlighted to the world.

Domestic visitors to Yorkshire in 2015 were up 20% - one of the largest growths in England.

Yorkshire is also home to the cosmopolitan city of Leeds; situated in the middle of the United Kingdom. With a diverse population of 750,000, Leeds is the third largest and one of the fastest growing, greenest cities in the UK. The city is the gateway to Yorkshire's great outdoors with direct trains from many towns and cities in the UK and just over two hours from Kings Cross by train. Yorkshire's two leading airports; Leeds-Bradford and Doncaster Robin Hood welcome direct flights from regional airports including Glasgow, Aberdeen, Belfast, Southampton, Jersey, Guernsey and Newquay. A daily direct flight from London-Heathrow allows international visitors to the UK to travel direct to Yorkshire, or twin-centre the county with a London break.

James Ellis, co-founder and editor of Live Every Minute, says: “Yorkshire is continually growing as a tourism destination and provides some of the most authentic and unique adventures and experiences for its visitors. We wanted to bring the best of those together in one collection to allow travellers to plan fun-packed, exciting trips to Yorkshire, whether it be a day trip, a weekend break or a longer stay.

“Having travelled around the world, I always return to Yorkshire and find something new that inspires me in this incredible county that myself and the rest of the team call home. I hope that enthusiasm will provide excitement and inspiration for visitors to the site ahead of a visit to Yorkshire."

Visitors to the website who go on to take part in an adventure are encouraged to return to LIVE EVERY MINUTE and share their experiences. A LIVE EVERY MINUTE community has been launched on a number of social media platforms, again encouraging the public to share their experiences and for the LIVE EVERY MINUTE team to stream new video footage and share images of Yorkshire's best adventures.

LIVE EVERY MINUTE has also partnered with leading international outdoor clothing brand; Mountain Warehouse to promote adventure tourism and active travel in Yorkshire. Together the two have launched a competition to win 5 x £100 of Mountain Warehouse vouchers. Visit www.liveeveryminute.co.uk for a chance to win.

The venture launches as the British 'stay-cation' is expected to grow in popularity for UK holiday-makers largely down to economic uncertainty.

The LIVE EVERY MINUTE community can be found on:

Facebook         Instagram          YouTube

Join in the conversation: #ActiveYorkshire  #YorkshireBucketList

Click here for video: https://youtu.be/AWf2HDleWWY 

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