What do Australia's top travel and lifestyle editors want in press releases and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?

Learn all this and more in a half-day writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia's leading travel editors (including Traveller, Escape, The Australian, GQ & Vogue).

Taught by award-winning travel writer Rob McFarland, the workshop also includes a detailed post-course review of a press release or story pitch.

“This course was incredible. I gained so much insight and invaluable tips.” Alice M, Director, Elysee Collective

When: 8:30am – 12:30pm on Fri 3 Apr 2020

Where: 22 Market Street, Sydney

Cost: $399

How many: Limited to 10 participants.

Need training for several staff?

Consider an in-house session tailored to your specific requirements.

How to sign up

Visit www.robmcfarland.org or email rob@robmcfarland.org

“By far the best course I have ever been to. I got more 'take-aways' than I did from a 3-day PR conference.” Tabitha G, LBPR