As many regional tourism destinations across Australia and New Zealand experience softer and less predictable demand, a new industry webinar has been announced to help accommodation providers and tourism operators adapt and maintain bookings in the current environment.

Fastrack Digital, a leading hotel, travel and tourism digital marketing agency, will host a live session titled:
“How to Win Bookings When Travel Demand Drops.”

The webinar comes at a time when regional tourism businesses are navigating shorter booking windows, increased competition, and greater reliance on digital channels to attract and convert guests.

Founder and Managing Director Adrian Caruso said many operators are feeling the impact of these shifts, particularly in regional areas.

“We're hearing consistently from regional operators that forward bookings are softer and less predictable than they've been in recent periods,” said Caruso.
“The key challenge right now isn't just demand — it's how that demand is being captured. The businesses that adapt quickly to changing search and booking behaviour are the ones still performing strongly.”

The session will focus on practical strategies to help businesses capture available demand, improve visibility, and convert more direct bookings in a more competitive market.

Key topics to be covered include:

• How to capture bookings in a softer and more competitive market
• Where regional tourism businesses are currently losing revenue
• Strategies to reduce reliance on OTAs and third-party platforms
• Improving website performance and conversion
• What is working right now across accommodation, tours, and experiences

With more than 20 years of experience in the travel and hospitality sector, Fastrack Digital works with a wide range of hotel groups and tourism operators across Australia and New Zealand, helping them improve digital performance and grow direct revenue.

The webinar is aimed at hotel owners, general managers, tourism operators, and marketing teams looking for practical, actionable strategies to navigate the current market conditions.

Webinar Details:
Title: How to Win Bookings When Travel Demand Drops
Date: Tuesday, 28 April
Time: 10am Sydney time
Registration: Click here