New travel search engine nowfly.co.uk launches today, looking set to overhaul the standards of speed and accuracy established by other well-known market leaders. At a time when finding the best value option is more important than ever to travellers, nowfly.co.uk delivers equal or better fares than its rivals. And it is seriously quick, too.

Cleanly designed and easy to use, nowfly.co.uk was started by a group of online and travel experts with a clear objective to provide an easy, fun, and best priced way of finding a flight, hotel or car rental. The business is headed by Dan Hart, who has extensive experience in the online and travel sectors.

There are a number of factors which set nowfly.co.uk apart from its competitors:

� The site has gone through extensive usability testing and the results have shown that the site is clearly presented and easy to navigate.

� The content is broad and wide, searching more than 340 airlines with routes, fares and availability and giving the user essential information about booking their flight, hotel or car rental.

� The team studied the way flight results are presented with other travel and airlines websites and recognised that the user wants maximum flexibility when booking their flight itinerary. nowfly.co.uk uses an airline-style search, presenting results for each sector rather than lumping outbound and inbound options together.

� nowfly.co.uk searches low-cost, charter and scheduled airlines, giving a well-informed choice to the traveller, along with the flexibility to choose the best departure and arrival times.

� The site has third-party integration with leading, well-known travel sites as well as airlines, hotels and car rental suppliers.

� The website has geo-coded results for all the leading hotel chains and major consolidators, using the Google Maps Application Programming Interface (API) to visually place hotel results.

� Car rental options are found by using the leading car rental suppliers and consolidators globally.

� nowfly.co.uk uses the Ajax web application, retrieving data from the server asynchronously in the background. This means it loads before the user�s very eyes, without the need for a separate wait page.

Utilising cutting-edge technology, nowfly.co.uk is the first site in the UK to employ the full suite of the TRAVELfusion API. Dan has worked closely with TRAVELfusion over the past year. �I knew they were a great, innovative travel technology company and felt that they were the right people to work with,� Dan comments. �I believe that the combination of good content from TRAVELfusion, matched with a great user-face, is a compelling proposition for travellers booking trips online.�

Comments Moshe Rafiah, TRAVELfusion CEO: �This is exactly the kind of partnership that we envisioned when we created our XML API programme. By combining the most advanced travel search technologies developed by TRAVELfusion with innovative applications such as nowfly.co.uk, we have created a winning formula for success.�

TRAVELfusion is a world leader in constructing powerful travel search and web fare booking tools which search, aggregate, compare and book travel content from the web. Based around the company�s patented TRIPplannerXML platform, TRAVELfusion has integrated hundreds of travel suppliers including air, hotel, car, rail and ferry as well as adding its unique content generated directly by travel suppliers.

Money-saving price comparison websites have grown in reach and reputation over the last few years. According to a 2008 study undertaken by e-consultancy.com, Comparison Shopping Engines (CSEs) contributed to around 10% of online sales for retailers. Approximately 43% of these retailers claimed that their sales had increased in the last 12 months.

The next phase for nowfly.co.uk is to introduce further useful travel tips as well as community-based content to help users make better informed decisions. The company will also run a number of marketing campaigns to keep users abreast of great travel offers, including ancillary products such as travel insurance, car parking and foreign currency. Product innovation and enhancement is key and will be driven forward to keep nowfly.co.uk looking fresh, without losing sight of the founding principle � fast and highly competitive travel search results every time.

About nowfly.co.uk:

nowfly.co.uk was established at the beginning of 2008. The management team comprises a mix of travel and online experts with extensive experience within these fields. The business is headed by Dan Hart, who has worked within the travel and online sectors for over 15 years. Dan worked within the Virgin Group for 12 years, initially starting his career at Virgin Atlantic and most recently with thetrainline.com. Dan has also worked for a start-up airline and lastminute.com.

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More information:

Look at www.nowfly.co.uk or telephone: 07531 161481