-The private jet booking platform announces technology breakthrough, via Web Service API with major supplier-

Private jet booking platform PrivateFly.com has become the world's first price comparison website to offer instant and automated 'buy now' private jet prices. Previously, the private jet industry relied on human interaction at some stage of the quoting and booking process.

This pricing integration comes through a new API (Application Programming Interface), linking PrivateFly to the major aircraft supplier GlobeAir, who operate Europe's largest fleet of Citation Mustang jets, via its software provider BoldIQ.com.

PrivateFly says this is a significant breakthrough in its vision: To deliver private jet customers complete pricing comparison instantly online, together with an end-to-end booking process. The private jet industry has been slow to adopt online functionality due to its fragmented supply chain and bespoke flight schedules.

The company's existing technology already offers instant price estimates followed by confirmed quotes submitted by aircraft operators via its marketplace. This two-stage process enables customers to compare and book online, often within minutes and much faster than traditional private jet brokers, says PrivateFly.

However the new API development joins these two processes, providing instant pricing and availability, for flights from supplier GlobeAir via scheduling software provider BoldIQ. PrivateFly says integration with its other suppliers will follow as early adopters move to more advanced scheduling software platforms.

Adam Twidell, CEO of PrivateFly comments: “Flying by private jet offers the most bespoke approach to aviation, but booking a jet has not been so fast or customer-friendly. Our mission at PrivateFly has always been to bring efficiency and transparency to private jet charter, following the same patterns as the wider travel industry.

“This new functionality is a hugely exciting breakthrough and represents a significant step change in technology; at a crucial recovery period for the industry. PrivateFly already offers our customers the fastest response in the market, but we can now eliminate the time lag entirely between a flight enquiry and a confirmed price. Similar integrations are already in development with other industry software providers and aircraft operators.

“Today's air traveller can search for instant, real-time quotes for airline flights via services such as Skyscanner. I am delighted that we can now do the same for private jets.”

-Ends-

Notes to editors:

About PrivateFly:

PrivateFly is the leading global booking platform for private jet charter, making it faster, easier and more cost-effective to compare and book private jets. With over 7000 aircraft integrated worldwide, PrivateFly combines innovative technology with a VIP multilingual operations team, available 24 hours. In May 2014, CEO Adam Twidell was named by Aviation Week as one of the Top 10 Leaders of European Business Aviation, the judges describing him an 'internet pioneer' for the industry.

About GlobeAir:

GlobeAir is a private jet company based in Austria, Europe´s market leader in the very light jet market segment, offering ad hoc charter flights at affordable prices. GlobeAir operates the world´s largest fleet of modern Citation Mustang jets, which are capable of landing at airports such as St. Tropez, Lugano and St. Moritz, typically inaccessible to traditional airlines and larger private jets

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