What do Australia's top travel editors want in press releases and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?

Learn all this and more in a half-day writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia's leading travel editors (including Traveller, Escape, The Australian, GQ & Vogue).

Taught by award-winning travel writer Rob McFarland, the workshop also includes a detailed post-course review of a press release or story pitch.

“This course was incredible. I gained so much insight and invaluable tips.” Alice M, Director, Elysee Collective

Perth

When: Wed March 21, 2018 – 8:30am – 12:30pm

Where: Aloft Perth, 27 Rowe Avenue, The Springs, Rivervale, Perth

Brisbane

When: Wed April 4, 2018 – 8:30am – 12:30pm

Where: QA Hotel, 64 James St, New Farm, Brisbane

Sydney

When: Friday April 27, 2018 – 8:30am – 12:30pm

Where: Vibe Hotel Sydney, 111 Goulburn St, Sydney

Workshops cost $399 per person and are limited to 12 participants.

“By far the best course I have ever been to. I got more 'take-aways' than I did from a 3-day PR conference.” Tabitha G, LBPR

Need training for several staff?

Consider an in-house session tailored to your specific requirements.

How to sign up Visit www.robmcfarland.org or email rob@robmcfarland.org

“Anyone who has anything to do with formulating releases or story pitches should do this course.” Denny D, Hamilton Island