What do Australia's top travel editors want in press releases and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?

Learn all this and more in a half-day writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia's leading travel editors.

Taught by award-winning travel writer Rob McFarland, the workshop also includes a detailed post-course review of a press release or story pitch.

“I learnt more in those four hours on writing a press release than I did in my two year communications degree.” Scarlett G, The Mint Partners

Details

When: Fri Feb 10, 2017 – 8:30am to 12:30pm

Where: Vibe Hotel Sydney, cnr of Goulburn and Elizabeth Streets, Sydney

Cost: $399 per person

How many: Limited to 10 participants

“It was such a great workshop. I think this will have huge benefits for the company and my writing personally.” Lauren R, Wendy Wu Tours

Need training for several staff?

Consider an in-house session tailored to your specific requirements.

How to sign up

Visit www.robmcfarland.org or email rob@robmcfarland.org 

“I haven't had such a positive response to writing training ever!!!” Kim M, Director, Klick Communications