14 Apr 2026
What do Australia and NZ's top travel and lifestyle media want in news items and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?
Learn all this and more in a half-day writing workshop for PRs, marketers, operators, agents and operators that includes feedback from Australia and NZ's leading travel editors, freelancers and content creators (including Traveller, Escape, The Australian, GQ & Vogue).
Taught by award-winning travel writer Rob McFarland, the workshop also includes a valuable toolkit of planning, writing and editing techniques plus a detailed post-course review of a press release or story pitch.
“Fantastic workshop packed with excellent insights and tips.” Donna, Visit Canberra
When: Fri 1 May 2026 – 10am to 2pm (AEST)
Where: Online via Zoom
Cost: $595
How many: Hurry – strictly limited to 12 people!
How to sign up: See www.robmcfarland.org or email rob@robmcfarland.org
Need training for your team?
Consider an in-house session tailored to your specific requirements.
“By far the best course I have ever been to. I got more 'take-aways' than from a 3-day PR conference.” Tabitha G, LBPR
Rob McFarland
Travel Writer | Speaker | Trainer
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