How can you get the media's attention? What do Australia's top travel and lifestyle editors want in news items and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?

Learn all this and more in a half-day writing workshop for tourism marketers, operators and PR executives that includes feedback from 30 of Australia's leading travel editors (including Traveller, Escape, The Australian, GQ & Vogue).

Taught by award-winning travel writer Rob McFarland, the workshop also includes a toolkit of planning, writing and editing techniques plus a detailed post-course review of a press release or story pitch.

“This course was incredible. I gained so much insight and invaluable tips.” Alice M, Director, Elysee Collective

When: Fri 26 Feb 2021 – 9am to 1pm (AEST)

Where: Online via Zoom

Cost: $450

How many: Hurry – strictly limited to 12 people!

Need training for several staff?

Consider an in-house session tailored to your specific requirements.

How to sign up

Visit www.robmcfarland.org or email rob@robmcfarland.org

“By far the best course I have ever been to. I got more 'take-aways' than I did from a 3-day PR conference.” Tabitha G, LBPR