VANCOUVER, BC: Following the launch of it�s new brand identity, Tourism Vancouver has joined forces with signature partner Tourist Information TV (TIN) to re-brand their in-hotel visitor information channel as �Tourism Vancouver Television� (TVTV).

�We�re delighted to work with TIN to take our new brand identity out into the community,� said Jim Storie, Tourism Vancouver marketing committee chair and board member, and president, Vancouver Trolley Company. �It enhances our ability to reach visitors and convention delegates when they are in-market, letting them know all about the exciting things Vancouver has to offer.�

TVTV is the default television channel in 16 hotels in downtown Vancouver, and will now sport a newly developed modern logo incorporating the new Tourism Vancouver brand mark and signature four-colour palette. Two plasma screens showing the channel have been installed in Tourism Vancouver�s flagship TouristInfo Centre at 200 Burrard Street, while a page offering streaming videos of Vancouver has been added to www.tourismvancouver.com.

�This is an exciting time for tourism in this city and we�re happy to be working with Tourism Vancouver to help them extend their new brand identity and reach visitors to the city,� said Gary Turner, president of TIN. �By drawing on their dynamic new branding, we can create an information service that visitors know they can rely on for quality information about what to do and see in Vancouver.�

Tourism Vancouver�s focus is on building exceptional customer relationships with meeting planners, travel influencers, travel media and independent tourists. The organization�s brand essence is about �exceeding visitors� expectations�.

Tourist Information TV is a compelling, informative and entertaining hotel TV channel broadcasting from the downtown core of Vancouver.

Contact: Walt Judas, VP, Marketing Communications & 2010 Strategies
Tourism Vancouver
Tel: 604.631.2882
Email: wjudas@tourismvancouver.com