New Long-term Residences in Miami's Hottest Hotel

EAST, Miami announce new one-, two- and three-bedroom residences offering full kitchen, ample living space, and central access to the thriving Brickell district, making it ideal for families as well as business and leisure traveller.

 November 29– EAST, Miami, Swire Hotels' lifestyle hotel & residences at Brickell City Centre, offers travellers and locals alike the opportunity for short & long-term stays. With its one-, two- and three-bedroom residences, EAST, Miami can accommodate business or leisure travellers, as well as families, for stays of one to 12 months – providing the comforts of home along with exclusive amenities of a world-class hotel, with access to Miami's hottest dining, nightlife, and shopping destinations. Images of all can be found here.

As the signature hotel of Brickell City Centre, EAST, Miami provides a truly unique extended stay experience not available anywhere else in Miami. Beginning within the hotel's main lobby, privacy remains a key priority for every guest of the residences. Exclusive elevators deliver residents to floors off-limits to other guests of the hotel, while private access to the three-story luxury mall and dining facility located within the center make spending the entire day shopping a breeze. With long-term guests looking for an unforgettable Miami experience, every residence at EAST, Miami includes complimentary valet parking, housekeeping and kitchen-stocking services, as well as babysitting services upon request, eliminating the hassle of daily tasks.

All 352 rooms at EAST, Miami were designed by the award-winning, New York-based Clodagh, whose Zen-like minimalism imparts tranquil modernity. Generously proportioned living areas with high ceilings and floor-to-ceiling windows are appointed with oversized couches and works of art from Indiewalls, all bathed in ambient light. A sleek kitchen is equipped with full-sized appliances and stocked with table settings and cookware, providing all the comforts of home.

 Cutting edge technology plays an integral role in the EAST, Miami residences, with 50” Samsung smart televisions that offer hundreds of on-demand cable channels, and high-speed wifi with app-driven room controls and multi-scene lighting. Guests will enjoy charging cables, docks and audio systems by Native Union, and in-suite beverage services provided by local purveyors including Panther Coffee and JoJo Teas. Additional amenities include washer and dryer, work desk, combination safe, soaking tub and/or walk-in rain showers, and luxury bath products by Appelles.

 Guests staying at EAST, Miami's residences receive full access to the property's portfolio of first-class amenities, as well as a 10 percent discount at EAST, Miami's acclaimed food and beverage venues: Quinto La Huella, the urban reinvention of Uruguay's renowned beachfront Parador La Huella; Sugar, the 40th floor rooftop bar and Asian-inspired tapas restaurant; and Domain, the lobby café & bar serving light bites and Panther Coffee. An expansive 5th floor pool and deck area provides four unique swimming experiences, as well as lounging areas. Guests receive a 10 percent discounted rate when booking an event at EAST, Miami's 20,000 square feet of meeting and event space, suitable for any occasion, from business gatherings to weddings. Guests will also receive 10 percent off any additional rooms booked at EAST, Miami.

“Ideal for the business executive, the international family, or the jet-setting single traveller, the residences at EAST, Miami were created for travellers seeking the comfort of home without the commitment of an apartment or traditional residence,” says Brian Williams, Managing Director of Swire Hotels. “Nestled into the heart of the groundbreaking new Brickell City Centre, the residences at EAST, Miami will certainly give the term 'home' a fresh new meaning.”

For reservations please email reservations@east-miami.com or call 305-712-7000. For more information, please visit http://www.east-miami.com/.

- END -

About EAST, Miami

EAST, Miami is Swire Hotels' first venture into North America, following the openings of EAST in Hong Kong and Beijing. Created for unconventional travellers looking for a fun and relaxing place to stay, EAST, Miami offers distinctive experiences for those seeking innovation, style, and personalised service. EAST, Miami offers 352 guest rooms to include eight suites and 89 one, two and three-bedroom Residence Suites (fully equipped apartments with kitchen, laundry facilities and full access to the amenities and services of the hotel). Guests can expect keyless entry, paperless check-in and check-out, a native App with locally curated insights and travel tips, art exhibits, health and wellness programming and array of other happenings to make them feel totally at EAST. The hotel boasts its signature restaurant Quinto La Huella; a poolside bar & lounge and a rooftop destination bar called Sugar; 20,000 square-feet of meeting and banquet rooms with bay and city views; a 20,000 square-foot outdoor pool and deck (with four different pools) which can be used for private events; a lobby café and bar, Domain, and a 24-hour fitness center. Located at 788 Brickell Plaza, Miami, Florida 33131, the hotel is centrally located within a 15-minute drive from the Miami International Airport, and situated on top of Brickell City Centre – conveniently connected to popular districts such as Wynwood, the Design District, and South Beach. For reservations please email reservations@east-miami.com or call 305-712-7000. For more information, please visit http://www.east-miami.com/. 

About Brickell City Centre

Brickell City Centre is a landmark $1.05-billion, 4.9-million square-foot mixed‐use development in downtown Miami from Swire Properties Inc, one of South Florida's leading international developers of real estate known for its $1 billion master‐planned development of Brickell Key. The project's first phase includes a luxury and premium shopping center, two residential towers, EAST, Miami hotel, and two mid-rise office towers. The project is LEED®-registered for Neighborhood Development – currently one of the largest in the U.S. Sustainability elements include the $30 million CLIMATE RIBBON™; a masterpiece of art and science, the elevated trellis will span 150,000 square feet, connecting the project's three city blocks and acting as an environmental management system. As the largest private-sector project currently under construction in Miami, Brickell City Centre began vertical construction in 2013 and the first phase of construction began completion end of 2015. Phase II is scheduled for commencement end of 2017. More information is available at www.brickellcitycentre.com. 

About Swire Hotels and Swire Restaurants

Swire Hotels has been created to manage soulfully individual hotels in Hong Kong, Mainland China and the United States, providing a unique experience for individually-minded travellers seeking originality, style and personalised service. The company's first hotel, The Opposite House in Beijing, opened in 2008 and was followed by The Upper House, Hong Kong, EAST, Hong Kong and EAST, Beijing. The Temple House in Chengdu opened in July 2015 and EAST, Miami opened in May 2016. A restaurant division was set up in 2013 to manage the company's stand-alone restaurant operations.

For the first United States location for Swire Properties' EAST brand, architects, interior designers, and artists collaborated on various spaces including guest rooms, restaurants and bars, the lobby, exterior decks and patios, conference rooms, and public spaces. The result is a groundbreaking new development that will change the way art, interior design, and architecture combine as one. A portfolio of talent that includes Clodagh from Ireland, Studio Collective from Los Angeles, Miami-based Arquitectonica, and other collaborators from Wales, France, and Germany taking part in the signature CLIMATE RIBBON™ was assembled for the project.

Media Contacts

PRCO UK

Kate Ardron, Account Director / kardron@prco.com

Lily Dodwell-Hill, Account Manager / lhill@prco.com

Krisha Kotak, Account Executive / kkotak@prco.com

Tel: +44 (0) 207 259 1100