The highly anticipated Grand Opening of the Hard Rock Hotel Daytona Beach took place on 1 May 2018.  The all-new beachfront Hard Rock Hotel Daytona Beach will offer the brand's music-inspired signature amenities to overnight guests and local residents alike, including the complimentary Sound of Your Stay® program and the renowned Rock Spa® & Salon. 

The 200-room Hard Rock Hotel Daytona Beach, which opened in March 2018, now takes centre stage as the destination's newest beachfront hotel and the fourth Hard Rock Hotel in Florida. The new music-inspired oceanfront property will introduce exclusive offerings, innovative programming and guest amenities never before available in the Daytona Beach market.

Hard Rock Hotel Daytona Beach is available to book in the UK through My America Holiday tel: 0203 930 2828 with other tour operators coming onboard soon.

Each of the hotel's guest rooms and suites radiates a contemporary style ranging from deluxe to Rock Royalty®. Available to all overnight guests, Sound of Your Stay offers an all-encompassing music experience in the comfort of their hotel room. The program includes three unique elements – WAX®, PICKS® and TRACKS® – encouraging guests to channel their inner rock star. The newest component of the brand's music amenity program, WAX® amplifies the in-room music experience with a Crosley turntable and a collection of 10 carefully curated vinyl records, chosen by Hard Rock's team of music experts. Exclusive to Hard Rock Hotel guests, the PICKS® Fender guitar room service program lets guests choose from an enticing menu of 20 Fender guitars, including Stratocasters, Telecasters and even basses. Each guitar is delivered to their room, complete with a Fender Amplifier and premium headphones, for use during the guest's stay. Offering guests the chance to experience each city through the lens of their favourite artists and tastemakers, TRACKS® lets you enjoy the songs from those that you know and love, while also experiencing artists that are on the cutting edge and ready to break out.

With panoramic ocean views, indoor and alfresco seating, and celebrity-style atmosphere, Sessions restaurant serves up unforgettable breakfasts, savory lunch offerings and innovative dinners that leave guests wanting more. Craft cocktails and libations are also available at Sessions indoor/outdoor bar. Located on the hotel's third floor, the Wave Terrace, faces an incredible oceanfront stage, serving up local beer, craft cocktails and an inspired seafood menu in a chic casual atmosphere. Glowing fire pits and live music help create a night out that can only be Hard Rock.

The beat goes on at the renowned Rock Spa® & Salon, where guests and locals alike can press play on a selection of revolutionary services offered from the groundbreaking Rhythm and Motion spa menu. The world's first fully immersive music-centric spa experience, Rhythm and Motion takes guests on a rhythmic massage journey – bass vibrations ripple through the massage table as treble beats come from above, sending pulses through the body and leaving guests feeling energized and invigorated. In addition to five spa treatment rooms, guests will have access to a variety of specialized salon services, including mani/pedi stations.

Bonus tracks include, Concierge Services, complimentary Hi-Speed Wireless Internet, In-room Dining, Oceanfront Pool with underwater sound system, Jacuzzi, Private Cabanas and Kid's Guitar-Shaped Splash Zone. 

For images and hotel fact sheet plus grand opening images please follow this link: https://www.dropbox.com/sh/us1shmmz3r1vhaz/AABYFZyPG1v8N2Uz1Upovzmca?dl=0

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About Hard Rock Hotel Daytona Beach

Hard Rock Hotel Daytona Beach brings the global brand's iconic vibe and energetic beat to a wide stretch of the world-famous Atlantic shoreline. The 200-room beachfront property features renowned, brand-exclusive offerings and amenities, including The Sound of Your Stay® music program, offering complimentary use of Fender guitars and Crosley record players for in-room jam sessions, as well as a renowned full-service Rock Spa® and Salon, a Rock Shop® and a Body Rock® Fitness Center. The hotel also includes the signature Sessions restaurant and bar, the open-air Wave Terrace and 20,000 square feet of indoor and outdoor meeting space, including a versatile ballroom terrace. The property's resort-style beachfront pool features an expansive oceanfront party deck and outdoor pool bar and grill. Located at 918 N. Atlantic Avenue, just 15 minutes from Daytona International Airport, Hard Rock Hotel Daytona Beach is owned by Summit Hospitality Management Group. For more information, visit www.hrhdaytonabeach.com.

About the Daytona Beach Area
Experience endless adventures in the Daytona Beach area, a destination comprised of eight distinct communities offering visitors the perfect beach base camp to explore Florida's East Coast. Choose thrilling activities or embrace the tranquility of days spent on 23 miles of world-famous white-sand beaches. Recognized worldwide for a few annual events including Bike Week, Biketoberfest®, the Rolex 24 At DAYTONA and the DAYTONA 500, Daytona Beach's famed heritage also claims the headquarters of LPGA and NASCAR -- and is home to Daytona International Speedway, the 'World Center of Racing.' With more than 12,000 beds, the destination boasts accommodations for all lifestyles and budgets from 4-star resorts to hotels, B&Bs and everything in between.  Ranked #1 in Travel Channel's 2017 “Top 10 Attractions in Florida, and one of TripAdvisor's 2016 “10 Most Affordable Beach Vacations on Florida's East Coast” and “25 Most Popular Summer Vacation Rental Spots in the US.” Visitors can enjoy experiences beyond the beach by choosing from a surprising list of outdoor adventures, family-friendly attractions, arts and cultural venues and a colorful culinary scene.  With 23 miles of world-famous beaches ideal for swimming and surfing, it is no surprise Daytona Beach was chosen as a Best Florida Attraction and Best Spring Family Beach Break Destination in the Top 10 Best Readers' Choice travel award contests sponsored by USA TODAY.  To receive a complimentary Visitors Guide or book a stay, visit DaytonaBeach.com. For real-time updates, visit Facebook.com/DaytonaBeach or Twitter.com/DaytonaBeachFun.