New Virgin Atlantic Route to Detroit Launched

Virgin Atlantic is investing in a range of new transatlantic services including a new daily service from London Heathrow to Detroit.

On announcing the new routes, Virgin Atlantic Chief Executive Craig Kreeger said: “Our ambition is to be profitable for the long term, earn competitive returns, and invest those into providing the very best experience for our customers on the routes they most want to fly.”

Virgin Atlantic's belief in Detroit being one such destination is testament to Detroit Metro CVB (along with other partners including Pure Michigan and Great Lakes USA) investing into international tourism.  Affectionately known as the 'Comeback City,' Detroit is proving its worth as a destination worthy of continued investment by global brands such as Virgin Atlantic.

The new route from London Heathrow to Detroit will form part of Virgin Atlantic's joint venture with Delta Air Lines, offering greater choice for consumers with the new service to Detroit offering connecting opportunities to the wider Great Lakes region.

Great Lakes USA is already in discussions with Virgin Atlantic and a number of tour operators regarding exciting marketing campaigns for the inaugural flight in spring 2015, and trade and media fam trips beyond the launch date.

Two New Cruise Itineraries for 2015

Haimark Luxury Cruises is launching two new 10 day itineraries – Great Lakes Grand Discovery and The Historic St Lawrence River to America's Five Great Lakes – enabling consumers to discover the world's largest body of freshwater in unparalleled comfort and service. 

Traditionally renowned for an extraordinary fleet of river vessels, Haimark's newest vessel, the luxurious and intimate 210-guest M.S. Saint Laurent, offers a one-of-a-kind small ship exploration experience with exclusive voyages to America's five Great Lakes.

As well as cruising the lakes, the itineraries include opportunities to visit the city of Chicago, to take a carriage ride on Mackinac Island Mackinak Island in Lake Michigan, and to experience a comprehensive tour of Detroit's fascinating Henry Ford Museum.

Great Lakes USA will be working with Haimark Luxury Cruises and relevant tour operators to develop consumer packages and campaigns.

Launching in May 2015, staterooms based on double occupancy start from £2,625 per passenger.