PRESS RELEASE: July 22nd 2015

New copywriting service aims to help holiday home owners and managers gain the edge

A new copywriting service has been launched to help vacation rental owners, Airbnb hosts and property managers gain an edge in marketing their properties to potential guests. Guest Hook (www.guesthook), a collaboration between a travel marketer and a professional writer, was founded to fulfill a need within the vacation rental industry: affordable and professional writing for digital marketing that helps set holiday rental properties apart in a dynamic marketplace, without the full ad agency rates.

With the birth of Airbnb, and the growth in vacation home listing sites, the competition amongst holiday homes to attract good guests has increased. Guests increasingly expect their potential holiday home rental to have the marketing sophistication of the hotel industry. Great images and a killer location are no longer enough. Guest Hook helps property owners and managers develop great copy for their websites and holiday rental listing platforms, approaching the process as an opportunity to wow a guest, rather than as a task to complete.

Andrew McNulty, co-founder of Guest Hook says, “Great copy and content has the ability to tell a story, to set a scene, to conjure feelings. Photos can do this, of course, but photos are subjective and don't actually spell out how the guest might experience the scene. Only copy can do that.” He goes on to say, “Good copy conveys features and benefits in a simple, easy-to-connect-with way. In the vacation rental industry, and other 'experiential' industries, it's also about appealing to emotions. Travel is very often a 'gut feel' purchase.”

Guest Hook bills itself as “The Web's First Vacation Rental Copywriting Agency” and is a leader in its field, attracting clients with properties around the world. In addition to writing listing site copy, they also create full-colour insider guides, web content and digital marketing strategies that include blogging and newsletters. Guest Hook offers a free headline writing service for owners who would like to see what a difference professionally written copy can make to their holiday home marketing. For more information on Guest Hook and its services, visit www.guesthook.com.

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Notes to editors

For media enquiries, please contact Jessica Boston at Sockeye PR, Jessica@sockeyepr.co.uk or 07817 317176.

For more information on Guest Hook and the services the agency supplies, visit www.guesthook.com

Guest Hook is a Vacation Rental Copywriting Agency with offices in the UK and United States. Its co-founders are Andy McNulty and Jessica Vozel.

Andy McNulty is available for interview or guest blogging.

Guest Hook provides vacation rental owners and managers a unique proposition: well-written and effective travel marketing copy that engages guests and helps rent properties at their maximum value, thereby increasing rental income in a competitive and dynamic marketplace.