The partnership sees both brands swapping expert advice on how to shop the designer's style, how best to travel the destination and working together to produce some unique and inspiring video features that interview designers and put a spotlight on where they live.
 

The partnership celebrates the merging of fashion and travel, putting the spotlight on some incredible fashion hubs and top travel destinations from around the world.  The partnership sees two award-winning brands, experts in their fields join forces and create a bespoke travel project called “The Insider Track” across both websites.

The first of four videos, due for release in early August, offers an insight into the Los Angeles lifestyle of MR PORTER partner designer Greg Chait and how his label 'The Elder Statesman' has been influenced by this relaxed West Coast living. Taking a unique lowdown on LA from Greg Chait and MR PORTER, Black Tomato's travel experts have in turn opened their little black books and created a trip through California that sees you go beyond the tourist traps and experiencing LA as a native 'Angelono'. The remaining three videos will be released in sequence before the end of 2013 and will introduce MR PORTER designers from Miami, Japan and Scandinavia, with similar trips being 'fashioned' by Black Tomato for each of these destinations.

Of the partnership, Black Tomato founder Tom Marchant says... 'We've chosen four of Mr Porter's partner designers whose work most reflects their respective lifestyles in four of the world's most stunning travel destinations. At Black Tomato we always strive to get under the skin of a place, and what better way to do so than by looking at it through the eyes of a local whose work in fashion is an extension of their location and lifestyle.  We've brought these destinations to life through four incredible videos and created new trips and insightful itineraries that explore a more local perspective of each destination.'

Mario Muttenthaler, Director of Sales and Marketing, MR PORTER.COM comments 'We are hugely excited to be partnering with Black Tomato. Our customers live around the globe and  they love to travel so this video series is the perfect marriage of travel and style inspiration.  At MR PORTER we always aim to educate and inform about the brands we have available on site through our editorial content.  This collaboration gives an opportunity to get to know the people behind four of our brands from a different perspective by exploring their day-to-day environment and the influence it has on their collections.' 

The exclusive trip is the first in the limited edition The Insider Track collection that will allow travellers the opportunity to liaise and customise their trip with one of Black Tomato’s expert advisors who will suggest top hotels and experiences to suit every requirement and incorporate elements of Greg Chait’s insider recommendations. Whilst MRPORTER.COM will stock handpicked collections of The Elder Statesman and select key product to accompany the trip.

To view the video go to http://www.youtube.com/watch?v=YDUyjKO0qi4&list=UUpIkm62qK_fbOvXQ_0Im_Cg and to embed the video:

Ends

For general press enquiries and images please contact Jos Davies jos@blacktomato.com  at Black Tomato on +44 207 426 9888 or for North America press enquiries please contact laurens@blacktomato.com  +1 917 327 6969

ABOUT BLACK TOMATO
 

Black Tomato is a UK and US based award—winning luxury bespoke travel company that delivers imaginative and cutting-edge travel experiences around the world. They create inspiring itineraries in up and coming and remote destinations, recommend the best design hotels and use their fixers to give clients the inside track wherever they are. Find out more at their award winning website www.blacktomato.com