New Caledonia Tourism has today launched a new campaign called New Cal Uploading, to inject a little wanderlust and get Aussies dreaming of their next holiday to New Caledonia while international borders are closed.

As part of the campaign, Aussies are encouraged to upload their favourite memories of New Caledonia to Facebook or Instagram with the hashtag #NewCalUploading, for the chance to win a FujiFilm Instax SQ6 Instant Moments Kits or a $50 FujiFilm voucher. A selection of the best memories will also feature on New Caledonia Tourism's Facebook and Instagram feeds.

Accompanying the social media competition, New Caledonia Tourism has uploaded new content to its virtual hub where Aussies can immerse themselves in the sounds, tastes and natural beauty of the destination from the comfort of their home.

Accessible at newcaledonia.travel, Aussies can enjoy an exclusive music video shot in destination by Aussie indie band Crooked Colours; daydream about postcard-perfect shots of island shores from famed Aussie photographers Aquabumps; or learn how to explore the best of New Caledonia in a week, for less than $1,000, with the adventurers at We Are Explorers.

“We love New Caledonia, and we want to see where people have been, what they enjoyed most about their trip and where they want to go next,” said Emilie Hess, Director of New Caledonia Tourism, Australia. “During this time when borders are closed, sharing memories is more important than ever for keeping that dream of travel alive. We encourage everyone to share their throwbacks, and when borders reopen, we look forward to welcoming Aussies back to create even more wonderful memories.”

For full competition terms and conditions, visit New Caledonia Tourism's Facebook or Instagram page. The competition is open to entries from today until 1 August, 2020.

Click here to watch an overview of the campaign. For more information about New Caledonia, visit newcaledonia.travel. 

ENDS

Notes to Editor:

For high res version of image above, click here. For further images of New Caledonia, please visit our image library linked here.   

Contact:

Abbey Sands, New Caledonia Australia PR Representative:

abbey.sands@gtitourism.com.au // 0423 655 868

About New Caledonia

With Noumea only two hours from Brisbane, under three hours from Sydney and less than four hours from Melbourne, New Caledonia is a South Pacific island destination where travellers can have it all. For more information, visit newcaledonia.travel. 

About Nouvelle-Calédonie Tourisme Point-Sud (NCTPS)

Nouvelle-Calédonie Tourisme Point-Sud (New Caledonia Tourism) is an Economic Interest Group (EIG) that links its institutional partners and sector professionals to promote tourism: in New Caledonia, at an international level under its brand “Nouvelle-Calédonie Pacifique au Cœur"; and in the Southern Province, at a local level under its brand “Destination Province Sud”.

Founded in 2001, the organisation is funded by the Southern Province, the Government of New Caledonia and contributions from local business members. It is based in Noumea, and has offices in Paris, Sydney, Tokyo and Auckland.