SINGAPORE, 21 SEPTEMBER 2021 - Redhill, the Singapore-headquartered public relations and communications agency, has won the account for the launch of Kimpton Kitalay Samui, the first resort in Thailand under IHG Hotels & Resorts' luxury boutique brand, Kimpton Hotels & Restaurants.  

The partnership will see the agency planning and executing a full launch strategy in Thailand for Kimpton Kitalay Samui. It is the second Kimpton hotel in Thailand following the brand's debut in October 2020 with Kimpton Maa-Lai Bangkok, which Redhill also had a hand in launching. “We are thrilled to be working with the Kimpton brand once again to further its distinctive hospitality concept in Thailand,” said Tavy Cussinel, Managing Director of Redhill. “Redhill and Kimpton Kitalay Samui have a shared interest in communicating a differentiated stay experience driven by the power of human connection.”  

The resort's name is derived from two Thai words: 'kita', which means 'song' or 'singing', and 'lay', which translates to 'sea' and encapsulates the spirit of the local community. 'Kitalay' is thus a joyous ode by Kimpton celebrating the siren song of the sea as well as the warmth of human connection and community in an idyllic escape, and this is woven into every aspect of the resort. 

The 138-key luxury boutique beachfront property on Choengmon Beach will open later this year where guests will experience Kimpton's signature heartfelt service, distinctive design and first-class restaurants and bars. Tranquil and private, its stunning luxury pool villas offer unique direct access to the beach and guestrooms with private access to the pool or spectacular views over the Gulf of Thailand.  

From playful and sophisticated design to award-winning restaurants and bars, Kimpton is known for creating immersive guest experiences that foster genuine human connections. This luxury boutique resort will conjure the romance of a village intimately connected to the sea through an enchanting fusion of contemporary design and traditional accents, and every touchpoint of the guest experience will speak to the destination's heritage for a modern, authentic and meaningful stay. 

Michael Janssen, General Manager, Kimpton Kitalay Samui says, “Kimpton Kitalay Samui will be our take on the return of the Samui way of life, and celebrate adventure as well as a taste of village living through the resort experiences, four restaurants and bars. Not forgetting our signature Kimpton perks, including Morning Kickstart, Social Hour, our pet-friendly policy and more. It was absolutely vital to us that we work with an agency that fully understands our dedication to thoughtful curation and meaningful, unscripted and ridiculously personal guest experiences.” 

Established in 2014, Redhill is embedded in Southeast Asia, with a reach that extends to Northern Asia, Europe, Australia, UAE, and the US. The agency is present in 17 countries and has grown its staff to over 120 senior consultants. This win is the newest addition to Redhill's portfolio of luxury and lifestyle clients in Asia. 

-ENDS-

About Redhill 

Redhill is a full-service global communications agency that currently operates 18 offices in 17 countries. Redhill provides strategic counsel for public relations, digital marketing, crisis management and branding across industries and sectors.  

For more information, please visit: www.redhill.world.  

Note to editors: 

About Kimpton Hotels & Restaurants: San Francisco-based Kimpton Hotels & Restaurants is the original boutique hotel company, which pioneered the concept of unique, distinctive, design-forward hotels in the United States in 1981. Anchored in one-of-a-kind experiences, Kimpton now operates more than 60 hotels and 80 restaurants, bars and lounges across urban locations, resort destinations and up-and-coming markets in the United States, Canada, Europe, Caribbean and Greater China. Kimpton spaces and experiences center on its guests, offering inspiring design that evokes curiosity to forward-thinking flavors that feed the soul. Every detail is thoughtfully curated and artfully delivered, so that guest experiences remain meaningful, unscripted and ridiculously personal.   
 
Kimpton's employees, empowered to provide heartfelt service and experiences, have built a highly regarded workplace culture that appears consistently on FORTUNE magazine's “100 Best Companies to Work For” list. As a result, Kimpton has been awarded, “Highest in Guest Satisfaction Among Upper Upscale Hotel Chains” by J.D. Power three times. In January 2015, Kimpton became part of the IHG Hotels & Resorts' family of hotel brands. For more information, visit www.KimptonHotels.com.          

About IHG Hotels & Resorts 

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good. 

With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline. 

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InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally. 

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