'Unlock Tampa Bay' invites visitors to explore and discover Hillsborough County

After a year-long process of research and testing, Tampa Bay's new brand is officially launching to more effectively promote Tampa Bay as a tourism and meetings destination. 'Unlock Tampa Bay' was revealed today at an evening launch event at the Tampa Convention Center.

Tampa Bay's new brand, Unlock Tampa Bay, invites visitors to explore and discover Tampa Bay. Emphasizing the destination's history, culture and unique attributes, Unlock Tampa Bay will be promoted through avenues such as marketing collateral, print and online advertisements aimed at leisure travelers and meeting planners, and wearable merchandise that will be sold in the Visitor Center in Channelside Bay Plaza.

As a byproduct of the rebranding process, Tampa Bay & Company changed its name to Visit Tampa Bay to be more direct with consumers on its mission of promoting Tampa Bay through tourism. The organization believes in open-source branding, therefore the logo is available for download at VisitTampaBay.com/brandtoolkit. The organization invites Tampa Bay residents and businesses to become brand ambassadors.

ABOUT VISIT TAMPA BAY

Visit Tampa Bay leads the effort of economic development through tourism. The mission of Visit Tampa Bay is to create vibrant growth for the Tampa area by promoting developing and expanding a united visitor industry. The independent not-for-profit organization represents more than 700 businesses throughout Tampa Bay and promotes the area as a choice destination for conventions and visitors.

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