24 Nov 2016
23 November 2016
NEW BRAND SERENITY, THE ART OF WELL BEING PUTS PORTUGAL IN THE GLOBAL WELLNESS SPOTLIGHT
Debut 1100sqm flagship at Pine Cliffs, a Luxury Collection Resort offers world-class wellness experience including signature Senses of the Algarve treatment inspired by indigenous Algarvean ingredients
The new luxury brand Serenity, The Art of Well Being has made an eye-catching debut in Portugal, offering a new health and wellness concept for the Algarve at the heart of the new Pine Cliffs Ocean Suites, a Luxury Collection Resort. An exemplary new landmark for the European wellbeing landscape, Serenity, The Art of Well Being invites guests to take a journey of rejuvenation, healing the mind, body and soul. Developed by leading luxury resort developer United Investments Portugal (UIP) in conjunction with wellbeing hospitality consultants RLA, the Serenity, The Art of Well Being brand is dedicated to providing memorable experiences, perfect environments and alternative options that truly embrace the concept of wellness.
Located in an idyllic cliff-top setting surrounded by lush greenery, the 1100sqm flagship offers a range of world class treatments and activities, including meditation, yoga and exercise classes, all of which aim to improve the health and wellbeing of guests. Serenity, The Art of Well Being at Pine Cliffs also invites guests to enjoy a uniquely Algarvean experience inspired by the region's heritage and abundant natural environment with its signature treatment Senses of the Algarve. This exclusive treatment is an immersive 80-minute experience using local ingredients such as fine sea salt harvested in nearby Tavira; sand gathered from the resort's famous Falésia beach; locally grown carob; and antioxidant-rich Algarve Orange Essential Oil - created exclusively for Serenity, The Art of Well Being.
Serenity, The Art of Well Being at Pine Cliffs, a Luxury Collection Resort – highlights:
- Luxurious 1,100sqm landmark spa featuring world class state-of-the-art facilities.
- Signature Serenity Aurum Suite, a magnificent private suite for couples or friends seeking the ultimateindulgent spa experience. Gleaming gold leaf and a glittering Swarovski chandelier illuminate this 'spa within a spa' which includes a private treatment room, Jacuzzi, changing room, restroom, sauna, steam room, experience shower and relaxation area.
- 12 treatment rooms including the Japanese-inspired Sakura for oriental treatments such as Shiatsu, Thai and Ayurvedic massage; a hydro-bath room; and a dry flotation device.
- The Serenity Thermal Oasis, a sanctuary of relaxation and rejuvenation complete with a hydrotherapy pool; sauna with Himalayan rock salt; experience showers; steam room; ice fountain; Kneipp therapy pool; outdoor Jacuzzi; and spacious indoor and outdoor relaxation areas.
- Signature treatments including the aforementioned Senses of the Algarve; the Ocean View Massage, which takes place in a secluded garden on top of the cliff overlooking the sea; the Serenity Five Element Ritual, using ancient Tibetan techniques; and the Serenity Inner Peace Journey, a deeply nourishing experience to promote inner equilibrium.
- World class luxury spa brands including luxury skincare brands Ila and Sensai; pioneering French beauty brand Charme d'Orient; Thalgo, harnessing the active properties of natural algae; Mayfair's renowned Gentlemen's Tonic; French luxury haircare brand Kerastase; mani-pedi visionary Margaret Dabbs' eponymous range; and results-driven nourishment from the UK's The Organic Pharmacy.
- Spa goers and wellbeing aficionados can enjoy nutritious, deliciously guilt-free cuisine from the resort's new healthy restaurant Zest, specialising in fresh, organic, natural and raw foods, juices and tonics.
- Spa goers can also enjoy outdoor yoga and pilates classes, hiking trails and a running circuit, plus the resort's world-class sports and fitness facilities, including the Pine Cliffs Goes Active health club, complete with Technogym equipped gym, heated indoor pool, sauna, steam room and jacuzzi; nine-hole Golf Course and Golf Academy; Annabel Croft Tennis Academy; six outdoor swimming pools; and water sports.
For further information on Serenity, The Art of Well Being please visit www.serenity-spa.com.
- ENDS -
Notes to Editors:
Rates for Pine Cliffs Hotel, a Luxury Collection Resort, start from €150 per room per night. Prices for the new Pine Cliffs Ocean Suites, a Luxury Collection Resort, start from €230 per room per night (prices quoted are valid for stays until 30 June 2017). For further information and reservations please visit www.pinecliffs.com .
About Serenity, The Art of Well Being
Serenity, The Art of Well Being is a new luxury spa brand developed by leading luxury resort developer United Investments Portugal (UIP) in conjunction with wellbeing hospitality consultants RLA. The Serenity, The Art of Well Being brand is dedicated to providing memorable experiences, perfect environments and alternative options that will improve the health and wellbeing of guests. Its mission is to promote a harmonious blend of idyllic settings, world-class products and facilities, and personalized, authentic experiences for mind, body and soul. The brand draws inspiration from indigenous culture and healing traditions, and a deep belief in wellness as a fully integrated process.
About Pine Cliffs Resort
Pine Cliffs Resort is owned by United Investments Portugal (UIP), part of the IFA Hotels & Resorts consortium based in Dubai. The Pine Cliffs Hotel, the Pine Cliffs Ocean Suites and the Pine Cliffs Residence properties within the Pine Cliffs Resort are managed by Marriott International, under The Luxury Collection brand.
One of Europe's leading integrated luxury and family resorts, Pine Cliffs Resort has won numerous accolades since opening in 1992, including the Portugal's Leading Family Resort award six times in the World Travel Awards and appearing twice on Condé Nast Traveller's 'Gold List'.
Pine Cliffs Resort offers extensive investment opportunities via its holiday ownership options and selection of luxury freehold properties, three of which include a guaranteed annual rental return of 5% net within the first 5 years: Pine Cliffs Ocean Suites, Pine Cliffs Suites & Pine Cliffs Residence.
The resort also offers extensive leisure facilities including a nine-hole golf course and the Annabel Croft Tennis Academy; 1 paddle court; 11 diverse restaurants and bars; the Porto Pirata Children's Village; Serenity, The Art of Well Being landmark spa and Pine Cliffs Goes Active gym and health club; and numerous shops and boutiques.
About The Luxury Collection Hotels & Resorts
The Luxury Collection® brand is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world's finest hotels and resorts in more than 30 countries. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit theluxurycollection.com or follow Twitter, Instagram and Facebook.
For further press information please contact:
Zoe Slater (zoe@bacall.net) or Nat Frogley (nat@bacall.net)
Bacall Associates
Tel: 020 7630 2880
