The Wiggles and Tourism Australia have partnered to inspire tiny travellers and their families from all across Australia to Holiday Here This Year.

The exciting collaboration will allow the nation's most-loved children's entertainment group to share Australian holiday experiences with families in a fun, safe, and memorable way.

A brand new book called The Great Australian Wiggly Road Trip! will allow children to follow The Wiggles as they travel across each state and territory, spotting Aussie animals in some of Australia's most iconic destinations - an instant bedtime favourite.

“We are so incredibly excited to be partnering with Tourism Australia in such a monumental year for The Wiggles and a unique time in history,” said Anthony Field, Blue Wiggle and Founder of The Wiggles. 

“There has never been a more important time to explore Australia than now and who better to do it with than Tourism Australia! We are so excited to share some of the great locations that Australia offers! There's so much to see and do right here in our own backyard!”

To engage the youngest of travellers, a Wiggles-themed family hub has launched on Australia.com. The new kids hub will house videos, A to Z Australian animal flip cards, a bingo game, and a story generator that will allow kids to create a Wiggly adventure story personalised to them. Parents will also find tips and inspiration to plan a family-friendly holiday in Australia.

“Tourism Australia is thrilled to partner with The Wiggles to inspire families with young children to plan and book their next domestic holiday,” said Tourism Australia Managing Director, Phillipa Harrison. 

“We know how precious holidays with young children can be and hope our partnership with The Wiggles leads to family holidays that become lifelong memories.”

“The Wiggles are now into their 30th year and they are universally loved by generations which is why we are also welcoming them into Tourism Australia's Friends of Australia program, for all the work they have done, and will continue to do, to promote Australia to the world.”

As part of the partnership, The Wiggles will also release a new song and YouTube content series aimed at teaching children how they can become future guardians of Australia by holidaying the Wiggly Way. Tourism Australia is also an official partner of an upcoming nationwide Wiggles Tour in 2022.

The Great Australian Wiggly Road Trip! book is on sale now at thewigglestore.com.au.

Visit the new family hub at australia.com/the-wiggles.

For more media assets, including high-res imagery of The Great Australian Wiggly Road Trip! book see here for download.

ENDS

About Tourism Australia

Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia's purpose is to increase the economic benefits of tourism to Australia, and in particular seeking opportunities to grow the overnight annual expenditure generated by tourism.The organisation is active in around 15 key markets, including Australia, where it aims to grow demand for the destination's tourism experiences by promoting the unique attributes which will entice people to visit. Tourism Australia's activities include social and digital media, traditional advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research. For more information visit www.tourism.australia.com | www.facebook.com/seeaustralia. To plan your holiday to Australia, visit www.australia.com/explore 

Contact: Lauren Caverley, Tourism Australia lcaverley@tourism.australia.com

About The Wiggles

For three decades, The Wiggles have toured the world delighting millions of fans. They were formed in 1991 when founder, Anthony Field, had the idea to make a children's album. The original Wiggles line-up was Anthony Field, Murray Cook, Greg Page whom Anthony met at university, Jeff Fatt a fellow musician from The Cockroaches and classical music composer Phillip Wilcher. Sam Moran was also The Yellow Wiggle for a season. The current Wiggles line-up includes Anthony Field (The Blue Wiggle), Emma Watkins (The Yellow Wiggle), Lachy Gillespie (The Purple Wiggle), and Simon Pryce (The Red Wiggle), who have been recording and performing together since 2013.Along with their unique blend of wonderful songs, engaging live performances, and consistent and prolific creativity, The Wiggles have made a resounding mark on the global stage. In a 30-year musical adventure that has taken them around the world, they have harnessed that energy to educate and help children better understand the world they live in. The band, the songs, and even the experiences have changed along the way, but the focus never has: Children are their inspiration, education their goal and music is their way. 

Best known for iconic hits, such as Fruit Salad, Hot Potato, Getting Strong, Rock-A-Bye Your Bear and Toot Toot Chugga Chugga Big Red Car, The Wiggles are a staple of pop culture, and have had their songs referenced in dozens of TV shows and movies. The Wiggles brand has adorned nearly every product imaginable for children from postage stamps to pyjamas, to theme park rides and beyond. The world's most popular children's musical group, The Wiggles impact is unrivalled with over 54 studio albums including 18 gold, 13 platinum, 3 double platinum and 10 multi-platinum. The Wiggles have received 13 ARIA Awards for Best Children's Album (making ARIA history as the most awarded ARIA winner in the one category) and have been inducted into the ARIA Hall 

of Fame. They have sold over 30 million albums and DVDs and 8 million books globally, achieved over 1 billion music streams, 2 billion YouTube views, and their videos are watched in over 190 countries around the world. 

Contact: Elisabetta Denton, The Wiggles edenton@thewiggles.com.au