The Nevada Commission on Tourism (NCOT) has produced a new edition of its popular pocket-size Adventure Guide that presents this year's promotional slogan, "Wide Open," and offers updated information and a bright new design. The 107-page booklet is free and can be ordered by calling 0870 523 8832. The guide also will be posted online this summer at www.travelnevada.co.uk NCOT's Web site, replacing the original adventure guide.

The publication contains sections on hiking, biking, climbing, backcountry, off-roading, water sports and air sports. As a convenience for readers, each adventure activity is listed by region in Northern, Southern or rural Nevada. Also featured are The Nevada Ten spectacular adventure challenges in the Silver State.

"The Wide Open Adventure Guide shows the extensive range of outdoor activities available in Nevada for every level of physical activity," NCOT Executive Director Bruce Bommarito said. "One can choose quiet excitement such as watching a herd of wild horses and hiking along a scenic mountain trail or go for the adrenaline-infusing challenges of climbing rugged mountains and kayaking over whitewater rapids. The guide makes Nevada adventure easy to find and gives the reader ideas for new activities."

The "Wide Open" image and slogan is the second generation in NCOT's campaign to brand Nevada as an adventure destination. The campaign, launched in 2002 with the slogan "Bring It On," focuses on adventure because it is an underdeveloped attraction in the state best known for casino gaming.

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Melanie Jones Nevada Commission on Tourism + 44 (0) 207 491 1112 Melanie@celletpr.co.uk Visit us at www.travelnevada.co.uk