Skiers on their way to Lake Tahoe this winter are now able to access information on road conditions, ski conditions, hotel packages and ski resort information from their mobile phones at a new Web site by the Nevada Commission on Tourism. The commission has pulled together instant information feeds from various sources and created a mobile site, skitravelnevada.mobi, so visitors can access everything they need to know to visit Lake Tahoe this winter season. Road conditions are instantly updated through the Nevada Department of Transportation and ski conditions are provided by the ski resorts. All ski-and-stay packages are listed on the site, which is accessible via any Internet-equipped phone. Mobile sites are trimmed-down versions of �regular� Web sites that can be easily accessed and viewed on a mobile phone. The mobile site is part of an innovative new marketing campaign to tout the region�s unmatched ski resorts. The Nevada Commission on Tourism worked closely with the Sierra Ski Marketing Council and area resorts to complement the entire region�s objectives for this ski season. For the first time, the Nevada Commission on Tourism has contracted with radio talk show hosts in two important ski markets to talk about winter in northern Nevada. The radio play will coincide with television commercials running in those two markets as well. With nearly two dozen ski resorts in the Lake Tahoe area, it can be a daunting task to search for information on lift tickets, ski conditions, hotel availability and general information at each resort. The mobile site pulls �feeds� from each resort into one place that can be accessed from a mobile phone. Further, travellers who are already en route to their destination and unsure of upcoming weather or road conditions can check the latest reports to better plan their trip. The mobile site features �click to call� phone numbers that connect directly with hotels and ski resorts so travellers do not have to trouble themselves with writing or remembering phone numbers. For those who want this instant information but don�t have an Internet-equipped phone, a full version is available at ski.TravelNevada.com. -ENDS- For further press information please contact Anna Catchpole at Hills Balfour Synergy on 020 7367 0915 or email annacatchpole@hillsbalfoursynergy.com