ORLANDO, FL – Net Conversion, an Orlando-based digital marketing agency focusing exclusively on the hospitality industry, has unveiled a successful new campaign with the tourism website for Nassau Paradise Island. Net Conversion promoted the destination, serving as an integral partner in marketing the region. Since becoming a partner over six years ago, the agency's work has helped increase visitation and conversions to the website by two to three times over the last several years.  

Six years ago, the team at Nassau Paradise Island, the eleventh largest island of the Commonwealth of The Bahamas, was in need of a digital marketing campaign that would increase awareness and drive web traffic in order to reach beyond the 2 million visitors already been targeted through traditional broadcast advertisements. Using hospitality data honed through a travel specialty, Net Conversion was able to focus on the destination's top 10-15 markets through targeting online marketing.

To engage targeted consumers during the vacation planning process, Net Conversion employed a newer form of marketing, YouTube's TruView platform, to reach qualified consumers in the top 10 US feeder markets for Nassau Paradise Island. YouTube's TruView provided a strong value for the region as a 30-second spot was only $0.15 per completed view on YouTube, when a consumer watches the full segment and does not take the option to skip. By providing this solution, Net Conversion helped the tourism board use their budget wisely to reach a key target segment and increasing leads to partner resorts while simultaneously penetrating top markets previously cost prohibitive through traditional TV buys.

“From the beginning, there has been a real trust factor between us and Net Conversion,” says Fred Lounsberry, CEO of Nassau Tourism Board. “They understand our business and act as an extension of our team, driving measurable online results.”

Net Conversion works with clients focusing solely on the hospitality and travel industry. This knowledge was honed by co-founders, Frank Vertolli and Ryan Fitzgerald through years of experience in the field including working at Universal Orlando Resort over a decade ago.

More information about Net Conversion and their work with Nassau Paradise Island, please visit http://www.net-conversion.com/.

About Net Conversion

Net Conversion provides targeted and measurable digital marketing campaigns utilizing a variety of media to focus on driving bookings and revenue for hospitality and travel companies across North America and the Caribbean. The agency will set-up, measure and study, track and analyze online marketing programs to zero in on what's working and what isn't using actionable analytics.  Specializing in hospitality and travel markets allows Net Conversion to provide laser sharp recommendations that will move the needle and garner results. Net Conversion was founded by Ryan Fitzgerald and Frank Vertolli in 2007. www.Net-Conversion.com