National Geographic Traveler has crowned Norway�s fjords as the top iconic travel destination in its sixth annual �Places Rated� Destination Stewardship survey in conjunction with National Geographic Society�s Center for Sustainable Destinations. 133 celebrated destinations from around the world were considered according to how they have weathered he pressures of mass tourism and other threats. Like the first Destination Rated survey in 2004, Norway's fjords region has again taken top honours, with a score of 85 points (top score). Judges noted the gorgeous scenery and well-preserved rural life that are vigorously protected. Kristian B. J�rgensen, Managing Director, Fjord Norway, said: �We are surprised and very pleased to have been given such an important accolade from National Geographic Society�s expert panel. We regard this as a great honour and challenge. Such an award is an inspiration and reminder of how important it is for all of us to preserve our unique nature and those qualities that make Norway�s fjords such a spectacular experience for the many tourists visiting and those that live in the area�. Jonathan Tourtellot, Director of the Center for Sustainable Destinations, which conducted the survey, said: �We hope the survey will bring attention to the places faring well, as well as to those in trouble, often due to reckless development and commercialism. If there is a blessing to the global downturn, it is the respite from such rampant, quick-buck degradation of Earth's remaining beautiful places." - ENDS - The full release from National Geographic Society: http://press.nationalgeographic.com/pressroom/index.jsp?pageID=pressReleases_detail&siteID=1&cid=1256060758535 For more information about Visit Norway, contact Hanne Knudsen - hanne.knudsen@innovationnorway.no NGS Judges comments: Score: 85 The Fjords, which topped the charts in our 2004 rankings, get even higher marks this year. "About as good as can be done,"says one panelist. The gorgeous scenery and the "well-preserved Norwegian rural life" are vigorously protected, plus "the local people seem to benefit." Should keep a wary eye on the growing cruise business. Here is a representative sampling of additional anonymous comments from the panelists. They are not necessarily the views of the National Geographic Society: "Visiting this region requires a substantial investment by the international tourist, which keeps visitor levels low and allows for a low level of impact. The cruise and expedition ships are highly responsible, acting also as ferries for local people. Local operators and hoteliers are highly dedicated to traditional culture and educating tourists." "Environmental quality is at the highest level. Landscape is amazing and aesthetically one of the most beautiful. The icons of Norway are so unique that it is difficult to imagine anything else. The local culture can be seen on the shores and mountains. It gives an ideal overview of well-preserved Norwegian rural life." "The short tourist season, rugged terrain, limited population, and inherent sensitivity of the locals to the environment bode well for the fjord region." "Unique, memorable experience, especially at the end of spring when the snow is thawing and the waterfalls are all coming out of the clouds!"