Edge, Australia's leading strategic content marketing, engagement and custom publishing agency, and publisher of SkyWestʼs in-flight magazine OUTthere, has opened an office in Perth and appointed Perth-based editor Tanya Kay as its general manager. Edge aims to provide WA brands with local specialised support in engaging their audiences through content marketing.

Tanya Kay leads the Edge team in Perth and brings management and publishing expertise gained over a career of 18 years, most recently as Scoopʼs manager of custom publishing where she also edited WAʼs premier biannual glossy travel magazine, Traveller.

With established offices in Sydney and Melbourne, Edge is a highly experienced and multiple award-winning agency. Edge has built a team of more than 65 print, digital, consumer and B2B media experts, and the agency creates magazines, websites, apps, e-newsletters and social media for its clients including Woolworths, BMW, St. George, NAB, Carnival Australia, Crown Casino and Best Western Australasia.

Edge CEO Eddie Thomas said "Weʼre delighted that someone with Tanyaʼs experience and passion for WA has joined the Edge team. Weʼre looking forward to bringing Edgeʼs unique capabilities led by Tanya to the exciting and rapidly expanding WA business community and to building a strong local team in Perth."

On taking up her role as GM of Edgeʼs Perth operations Tanya Kay said "The time is now right for Edge to expand in the west due to the increase in demands from the mining and FIFO markets and other industries to have better communications with their audiences. With our successfully commercialised in-flight magazines OUTthere and Rocks, Edge is well positioned to meet this demand and capitalise on this growth."

Edge's expansion across Australia is evidence of the global growth of content marketing and brands becoming publishers. The industry is worth $US40billion in the US and $UK1billion in the UK and marketers are now spending 26% of marketing budgets on content.

For interviews or further information please contact:

MEDIA CONTACTS

JULIA KEADY, Edge

0412 628 036

Julia.keady@edgecustom.com.au

TANYA KAY, Edge

0488 002 078

Tanya.kay@edgecustom.com.au

ABOUT EDGE

Edge is a strategic content agency creating and producing custom content for brands across any channel or platform, including print, digital, gaming and broadcast. Edge has a strong heritage in quality editorial products and advertising sales, having started in 2003 as a custom magazine publisher. Today, Edge employs a team of 65 people in content strategy, channel planning, digital production, game and app development, design, editorial and advertising sales.

Edge works closely with its clients to transform their content assets into engaging, customer facing content. Clients include St George, BMW, Austar, Colliers International, Regional Express and Carnival Australia. The company has offices in Sydney, Melbourne and Perth.

MEDIA INFORMATION

The marketing discipline called Content Marketing is experiencing phenomenal growth around the world as marketers look beyond traditional marketing channels to improve their relationships with their customers.

In the US:

•  The content marketing industry is worth US$40 billion
•  Of that, US$12.5 billion is spent on video, mobile, virtual event and educational
•  The average company using content marketing distributes content more than daily - at 403.8 times per year
•  In the latest survey of marketer intentions by the US Custom Content Council, 100% of marketers said they would produce the same amount or more website content, while 60% said they would produce more video content 

In the UK:

•  The content marketing industry is worth more than £1 billion
•  15% of the industryʼs turnover is now producing digital content - including websites, mobile content and e-zines
•  Growth is coming from new brands using content marketing, with the most common activities being custom magazines and content-driven websites 

What people are saying:

•  "Content marketing is the only marketing left" - Seth Godin
•  "Content strategy before social media strategy" - Joe Pulizzi, author Get Content Get Customers
•  "Youʼve got a good idea, youʼve got good content, you can break through ... good content still wins" - Beth Comstock, CMO General Electric
•  "When ideas are linked to our various business objectives, they help us earn a disproportionate share of market ... Branded stories must provoke conversation" - Jonathan Mildenhall, VP global advertising strategy and content excellence, Coca-Cola