FOR STARWOOD PREFERRED GUEST'S 'HEAR THE MUSIC, SEE THE WORLD' EXCLUSIVE GLOBAL MUSIC SERIES

In Partnership with Live Nation Entertainment, Starwood Offers SPG® Members an Exclusive Live Performance by Grammy Award and Best British Female Artist Nominee, Natasha Bedingfield

KUALA LUMPUR, MALAYSIA – AUGUST 15, 2014 – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), in partnership with Live Nation Entertainment, Inc. (NYSE: LYV), the world's leading live entertainment and e-commerce company, today staged an exclusive performance featuring Natasha Bedingfield as part of its On Tour With SPG: Hear The Music, See The World global music series. The fourth event of the nine-part series took place at the sassy Aloft Kuala Lumpur Sentral, Malaysia, featuring an intimate live acoustic performance specially tailored for Aloft Hotels in collaboration with the artist.

“As the leader in the hotel loyalty space, our innovative Starwood Preferred Guest loyalty program allows SPG members to gain access like no other and enjoy an array benefits that comes with being a loyal member,” Irene Lin, Director, Distribution, Loyalty and Partnerships, Starwood Hotels and Resorts, Asia Pacific. “Already in its third consecutive year, SPG's Hear The Music, See The World global music series allows our members passionate about music to experience one-of-kind concerts.”

As part of the 2014 series, each of Starwood's nine diverse hotel brands have and will set the stage for the Hear the Music, See the World series with each featuring customized components of the brand's persona and style at the show. The incredible destinations that have hosted these unique live performances for SPG members this year include Toronto, New York and Munich; with upcoming performances in Dubai and Guangzhou, among others. Transcending musical genres from rock, hip-hop, electronic to pop, each experience is set to capture the individualistic style, décor and spirit of Starwood's nine distinct brands, highlighting each brand's passion points that define each host property.

Natasha Bedingfield epitomizes the sassy sophistication and energetic vibrancy of Aloft Hotels. Natasha grew up in southeast London where she and her siblings were raised around music, largely encouraged by her parents.

Natasha's debut studio album, Unwritten, was released in September 2004 and contained uptempo pop rock songs and influences from R&B music that enjoyed international success with over 2.3 million copies sold worldwide. Her single, Unwritten, became American radio's most-played song of 2006. Natasha has been nominated for several awards, including Best Female Artist and Best Female Pop Vocal Performance. Natasha writes songs everyday, has some wonderful projects in the works and is almost finished her 4th album. 

“I've had a lot of opportunities to travel all over the world and am glad to be in Malaysia to perform at the Aloft Kuala Lumpur Sentral,” said Natasha Bedingfield. “Starwood really put together something magical for their members, and I am excited to share this experience with my fans in Asia.”

Together with Live Nation, Starwood has created a global music series that resonates with SPG members offering personal, unparalleled access to renowned artists at some of the company's most spectacular properties around the world. In addition, as the exclusive hotel partner, Starwood provides purchasers on the LiveNation.com site with a “Where to Stay” page, directing concertgoers to the nearest Starwood hotel. Customized hotel bookings for Live Nation artists on tour will also be coordinated by Starwood, working in tangent with the company's touring division.

SPG not only allows members to use their Starpoints for Free Night Awards and Award Flights amongst other redemption opportunities, but are also able to bid on money-can't-buy experiences and events with SPG MomentsSM, such as the Hear The Music, See The World global music series.

For more information on Hear The Music, See The World moments and other one-of-a-kind experiences, please visit: spg.com/moments.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com. 

About Starwood Preferred Guest

Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood's 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world.  SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24TM and SPG LifetimeTM.  In addition to Free Night Awards at nearly 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments.  SPG also has an ongoing commitment to digital innovation to meet the needs of today's connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood's Best Rate Guarantee on SPG.com, to SPG's integration within various social media platforms.  Offerings such as these have helped SPG build a passionate member base among the world's most frequent travelers.  Learn more at spg.com and spg.com/moments and connect with us on facebook.com/spg, twitter.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.LiveNationEntertainment.com.

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Daryl Pan

SPECIALIST, CORPORATE COMMUNICATIONS

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Punnee Bunma

MANAGER, CORPORATE COMMUNICATIONS

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Alethea Lam

DIRECTOR, CORPORATE COMMUNICATIONS

T 65 6335 4804     F 65 6335 4820

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